[目的/意义] 通过对网络信息生态链结构优化的内容、原则与措施的研究,为网络信息生态链的结构优化提供借鉴。[方法/过程] 在对学界已有研究成果进行借鉴的基础上,结合信息生态理论、结构优化理论,采用逻辑分析方法,总结网络信息生态链结构优化的内容,并对结构优化的原则与措施进行深入探索。[结果/结论] 认为网络信息生态链结构优化包括节点素质优化、节点连接优化、节点组合优化、节点关系优化4个方面,其优化应遵循功效导向、整体优化、动态调整、突出重点的原则;据此,针对4项优化内容提出相应的优化措施。

[Purpose/significance] Through the research on the contents, principles and measures of structural optimization of network information ecological chain,to provide reference for the structure optimization of network information ecological chain.[Method/process] Based on the analysis of existing academic results, combined with information ecology theory and structure optimization theory, use logical analysis approach, summarize content which the structural optimization of network information ecological chain, and explores the principles and measures of structure optimization deeply.[Result/conclusion] The content of structure optimization on network information ecological chain includes the following four aspects: nodes quality optimization, nodes connection optimization, nodes combination optimization and nodes relationship optimization. The principles we must follow are: efficacy-oriented, global optimization, dynamic adjustment and highlighting the key points. And the paper has put forward corresponding optimization measures in view of the four optimization content.