收稿日期: 2015-11-12
修回日期: 2015-12-06
网络出版日期: 2015-12-20
基金资助
本文系国家社会科学基金项目"基于社交问答平台的用户知识贡献行为与服务优化研究"(编号:14BTQ044)研究成果之一。
An Empirical Analysis on Factors Affecting User Experience of Social Q&A Websites: A Case Study on Zhihu Website
Received date: 2015-11-12
Revised date: 2015-12-06
Online published: 2015-12-20
陈娟 , 邓胜利 . 社会化问答平台用户体验影响因素实证分析——以知乎为例[J]. 图书情报工作, 2015 , 59(24) : 102 -108 . DOI: 10.13266/j.issn.0252-3116.2015.24.015
[Purpose/significance] By studying the factors affecting user experience of social Q&A platform, it is of great significance to improve users' retention rate, users' activity, and to promote a win-win situation of users and websites.[Method/process] A user experience model based on social Q&A has been constructed to quantitatively analyze the influencing factors. Users of Zhihu website being taken as the objects for a questionnaire investigation, the data has been analyzed by regression analysis.[Result/conclusion] The results show that visual attractiveness and need fulfillment significantly impact user experience. Emotion, playing a regulatory role, affects the relationship among visual attractiveness, need fulfillment, interaction and user experience. Besides, the use frequency and the user's age, the impact of other environmental variables on user experience can be neglected.
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