图书情报工作

图书情报工作 >

2016 , Vol. 60 >Issue 4: 142 - 147

DOI: https://doi.org/10.13266/j.issn.0252-3116.2016.04.019

综述述评

移动商务用户持续使用行为实证研究综述

  • 袁顺波 ,
  • 张云 ,
  • 臧金帆
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  • 嘉兴学院商学院 嘉兴 314001
袁顺波(ORCID:0000-0002-0558-4258),副教授,博士,E-mail:njuyuan1982@foxmail.com;张云(ORCID:0000-0002-0662-5090),讲师,博士研究生;臧金帆(ORCID:0000-0002-5945-642X),本科生。

收稿日期: 2015-12-31

  修回日期: 2016-02-03

  网络出版日期: 2016-02-20

基金资助

本文系浙江省教育厅科研项目"基于情感范式的移动商务用户持续使用行为研究"(项目编号:Y201431254)和浙江省社会科学界联合会研究课题"情感因素对移动商务用户持续使用行为的影响机理——基于浙江省的实证研究"(项目编号:2014B019)研究成果之一。

收起

Research Reviewon the Empirical Studies on Users' Continuance Behavior of Mobile Commerce

  • Yuan Shunbo ,
  • Zhang Yun ,
  • Zang Jinfan
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  • Business College, Jiaxing University, Jiaxing 314001

Received date: 2015-12-31

  Revised date: 2016-02-03

  Online published: 2016-02-20

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摘要

[目的/意义] 新信息技术用户持续使用行为是用户信息行为研究中一个重要的研究领域,系统概括移动商务用户持续使用行为研究现状能够为国内学者开展相关研究提供有益参考。[方法/过程] 以国内外文献调研与分析为基础,厘清移动商务用户持续使用行为的基础理论及影响因素。[结果/结论] ①计划行为理论、技术接受模型、期望确认模型等理论与模型是现有研究的理论基础;②影响移动商务用户持续使用行为的因素包括用户个人因素、移动商务自身因素、外部因素及多方面综合因素;③现有研究还存在着部分研究样本数量及代表性不够、大多采用截面研究方法、影响因素局限在认知范畴等不足。

关键词： 移动商务; 持续使用; 影响因素; 实证研究; 用户行为

本文引用格式

袁顺波 , 张云 , 臧金帆 . 移动商务用户持续使用行为实证研究综述[J]. 图书情报工作, 2016 , 60(4) : 142 -147 . DOI: 10.13266/j.issn.0252-3116.2016.04.019

Abstract

[Purpose/significance] The continuance behavior of new information technology is an important theme of the research on users' information behavior, and reviewing the empirical studies on users' continuance behaviors of mobile commerce can provide a reference for Chinese scholars about related studies. [Method/process] Based on collecting and analyzing the existing literatures, this paper relates the basic theories and affecting factors about users' continuance behavior of mobile commerce. [Result/conclusion] The results show that the theories and models applied to investigate the affecting factors include TPB, TAM and ECM;The mobile commerce factors, the factors of users, the external factors, and the multi-perspective factors are the main factors affecting users' continuance behavior of mobile commerce;the extant research suffers some limitations, such as small sample size and weak representativeness, the use of cross sections research method and selection of affecting factors form the cognitive perspective.

Key words： mobile commerce; continuance behavior; affecting factors; empirical study; user's behavior

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