[目的/意义]为丰富信息生态学相关理论、构建更加生态化的商务网络信息生态链提供必要的理论支撑和切实可行的途径。[方法/过程]首先,从物理学中有关质点、位、场、能的概念出发,阐述信息生态学中信息质点、信息生态位、信息场、信息能的概念;然后,在对商务网络信息生态链的内涵进行分析的基础上构建商务网络信息生态链的结构模型并详细阐述商务网络信息生态链的特征,从而进一步识别其结构和功能,认识其特征和规律;最后,利用能值理论和能值分析方法构建商务网络信息生态链的能值模型,通过情景分析梳理商务网络信息生态链优化方案实施前后的能值流量变化模式。[结果/结论]通过优化,可以使得商务网络信息生态链整体信息利用率提高、信息资源达到合理配置状态,确保商务网络信息生态链沿着和谐、健康、良性的路径发展。

[Purpose/significance] Aiming at enriching information ecology theory and building more business network information ecological chain, this paper provides necessary theoretical support and practical way.[Method/process] Firstly, from the perspective of the concept of particle, position, field and energy in physics, the paper describes the concept of information particle, information niche, information field, information energy. Then, based on the analysis of the connotation of the business network information ecological chain, this paper constructs the structure model of the business network information ecological chain and elaborates the characteristics of the business network information ecological chain to further identify its structure and function and to know its characteristics and laws. Finally, by using energy value theory and energy value analysis method, the paper builds business network information ecological chain value energy model, and through the scenario analysis, combs energy flow changing pattern of optimization scheme of business network information ecological chain.[Result/conclusion] Increase the overall information utilization by business network information ecological chain and achieve the rational allocation of information resources, to ensure the business network information ecological chain along a harmonious, healthy and benign development path.