收稿日期: 2016-06-11
修回日期: 2016-09-05
网络出版日期: 2016-09-20
基金资助
本文系国家自然科学基金面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”（项目编号：71673108）、吉林大学哲学社会科学研究重大课题培育项目“互联网+”驱动传统产业创新发展路径及产业创新生态体系构建研究（项目编号：2015ZDPY13）和吉林大学高峰学科（群）建设项目研究成果之一。
An Empirical Study of the Influential Factors on Information Adoption Behavior of Food Takeout Mobile APP
Received date: 2016-06-11
Revised date: 2016-09-05
Online published: 2016-09-20
[目的/意义] 移动商务快速发展，O2O模式的移动商务越来越受到大众的关注，研究餐饮外卖移动APP信息采纳行为对于移动互联网环境下用户信息行为的研究及推进O2O模式移动APP的应用起到重要作用。[方法/过程] 以技术采纳和使用整合理论及感知信息质量理论为基础，构建餐饮外卖移动APP信息采纳行为影响因素模型，运用问卷调查的方法进行实证研究、收集调查数据，对数据进行统计分析，探究所构建模型的适用性及各影响因素的影响方向及程度。[结果/结论] 餐饮外卖移动APP信息采纳意向受到绩效期望、社会影响、感知信息质量正向影响；感知风险对采纳意向未达到显著性影响；采纳意向和促进因素正向影响采纳行为。
关键词： 餐饮外卖移动APP; 技术采纳和使用整合理论; 感知信息质量; 信息采纳
李欣颖 , 徐恺英 , 盛盼盼 . 餐饮外卖移动APP信息采纳行为影响因素实证研究[J]. 图书情报工作, 2016 , 60(18) : 133 -139 . DOI: 10.13266/j.issn.0252-3116.2016.18.016
[Purpose/significance] With the rapid development of the mobile commerce, O2O mode mobile commerce gets more and more public attention. The study of information adoption behavior of food takeout mobile APP plays an important role in the study of the user information behavior under the environment of mobile Internet adoption behavior and in the promotion of O2O mode mobile APP applications. [Method/process] Based on the Unified Theory of Acceptance and Use of Technology and perceived information quality theory, this study constructs the model of influential factors on information adoption behavior of food takeout mobile APP by using the method of questionnaire for empirical research, survey data collecting and statistical analysis of data. Furthermore, this study explores the applicability of the constructed model and the degree and aspect being influenced. [Result/conclusion] According to the data analysis, information adoption intention of food takeout mobile APP is positively influenced by performance expectancy, social influence and perceived information quality. Perceived risked has no significant effect on adoption intention. However, adoption intention and the facilitating conditions positively affect the information adoption behavior of food takeout mobile APP.
[1] 中国互联网络信息中心. 第37次中国互联网络发展状况统计报告[EB/OL].[2016-02-04]. http://cnnic.cn/gywm/xwzx/rdxw/2015/201601/W020160122639198410766.pdf.
[2] 杨中奇.电商双十一数据解读[EB/OL].[2015-11-14]. http://tech.sina.com.cn/i/2015-11-12/doc-ifxksqiv8296633.shtml.
[3] 艾媒咨询集团.艾媒咨询:2015年中国手机APP市场研究报告[EB/OL].[2016-01-05]. http://www.iimedia.cn/39672.html.
[4] 中国互联网络信息中心. 第35次中国互联网络发展状况统计报告[EB/OL].[2015-02-14]. http://cnnic.cn/gywm/xwzx/rdxw/2015/201502/W020150203456823090968.pdf.
[5] 宋玲. 万达电商成立王健林称O2O是当前电商最大蛋糕[EB/OL].[2015-12-14].http://money.163.com/14/0829/11/A4QHN3LL00254TFQ.html.
[6] 李小双.18个领域将瓜分中国O2O市场规模[EB/OL].[2015-12-19]. http://www.iyiou.com/p/21774.
[7] 中国电子商务研究中心. 2014年餐饮O2O市场规模为943亿元[EB/OL].[2015-12-19]. http://www.100ec.cn/detail--6284921.html.
[8] 百度百科. 餐饮外送[EB/OL].[2015-11-05].http://baike.baidu.com/view/9468871.htm.
[9] ELSAADANY O, KADRY M. Evaluation of the factors that affect the mobile commerce in Egypt and its impact on customer satisfaction[M]//SOBECKI J, BOONJING V, CHITTAYASOTHORN S,et al.Advanced approaches to intelligent information and database systems.Basel:Springer International Publishing,2014.
[10] YANG K C C, CHYE G N S, FERN J C S, KANG Y. Understanding the adoption of mobile commerce in Singapore with the technology acceptance model (TAM)[C]//SPOTTS H E. Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty. Vancouver:Springer International Publishing,2015:211-215.
[11] 余世英,邢亚楠.移动社交支付采纳行为影响因素实证研究[J].统计与信息论坛,2015,30(8):92-99.
[12] MARTÍN H S, HERRERO A. Influence of the user's psychological factors on the online purchase intention in rural tourism:integrating innovativeness to the UTAUT framework[J]. Tourism management,2011,33(2):341-350.
[13] MUSA A,KHAN H U,ALSHARE K A. Factors influence consumers' adoption of mobile payment devices in Qatar[J]. International journal of mobile communications,2015,13(6):670-689.
[14] 孟健,刘阳.移动打车软件用户使用意愿影响因素研究[J].现代情报,2016,36(2):25-31.
[15] SHIN D H. User acceptance of mobile Internet:implication for convergence technologies[J]. Interacting with computers,2007,19(4):472-483.
[16] LU J.Are personal innovativeness and social influence critical to continue with mobile commerce?[J].Internet research,2014,24(2):134-159.
[17] TSAI C H,ZHU D S,JANG Y M. A study on the consumer adoption behaviors of Internet bank[J].Journal of networks,2013,8(12):2956-2963.
[18] ADEL A K, HASAN A S, MAHMAOUD A R, et al. The effect of trust and risk perception on citizen's intention to adopt and use e-government services in Jordan[J].Joumal of service science and management,2015,8(3):279-290.
[19] 贺伟,李贺.移动图书馆用户使用意愿实证研究[J].图书情报工作,2015,59(7):39-47.
[20] KOIVUMAKI T,RISTOLA A,KESTI M.The effects of information quality of mobile information services on user satisfaction and service acceptance:empirical evidence from Finland[J]. Behaviour & information technology,2008,27(5):375-385.
[21] DONG Q J. User acceptance of information technology innovations in the remote areas of China[J]. Journal of knowledge-based innovation in China,2011,3(1):44-53.
[22] 谭春辉,张洁,曾奕棠.基于UTAUT模型的消费者网络购物影响因素研究[J].管理现代化,2014(3):28-30.
[23] TURAN A H. Internet shopping behavior of Turkish customers:comparison of two competing models[J]. Journal of theoretical and applied electronic commerce research,2012,7(1):77-93.
[24] GAO T, DENG Y H. A study on users' acceptance behavior to mobile e-books application based on UTAUT model[C]//LI W Z,BABU M S P.2012 IEEE 3rd international conference on software engineering and service science (ICSESS).Beijing:IEEE,2012:376-379.
[25] HUNG S Y, KU C Y, CHANG C M. Critical factors of WAP services adoption:an empirical study[J].Electronic commerce research and applications,2003,2(1):42-60.
[26] 王珏.艾瑞咨询:回溯什么是O2O[EB/OL].[2015-08-23]. http://report.iresearch.cn/html/20140731/235659.shtml.
[27] 宋雪雁,王萍.信息采纳行为概念及影响因素研究[J].情报科学, 2010,28(5):760-767.
[28] VENKATESH V,MORRIS M G,DAVIS G B, et al. User acceptance of information technology:toward a unified view[J]. MIS Quarterly,2003,27(3):425-478.
[29] ARAZY O,NOV O,PATTERSON R, et al. Information quality in Wikipedia:the effects of group composition and task conflict[J]. Journal of management information systems,2011,27(4):71-98.
[30] 厉钟灵.微博用户转发意愿研究——基于感知信息质量视角[D].杭州:浙江大学,2011.
[31] 李晶,漆贤军,陈明红.信息质量感知对信息获取与信息采纳的影响研究[J].情报科学,2015,33(3):123-129.
[32] 项典典,易燕娜,范新河.感知信息质量对信息采纳态度的影响研究——基于主观路径的比较[J].情报科学,2016,34(7):86-90.
[33] BHATTACHERJEE A. Acceptance of e-commerce services:the case of electronic brokerages[J].IEEE transactions on systems, man, and cybernetics-part A:systems and humans,2000,30(4):411-420.
[34] 李欣颖,徐恺英,崔伟.移动商务环境下O2O用户信息行为影响因素研究[J].图书情报工作,2015,59(7):23-30.
[35] CHAE M, KIM J, KIM H, et al. Information quality for mobile Internet services:a theoretical model with empirical validation[J].Electronic markets,2002,12(1):38-46.
[36] 吴明隆.问卷统计分析实务——SPSS操作与应用[M].重庆:重庆大学出版社,2010.
[37] 吴明隆.结构方程模型——AMOS的操作与应用[M].重庆:重庆大学出版社,2010.
[38] 王少剑,汪玥琦.社会化媒体内容分享意愿的影响因素研究——以微博用户转发行为为例[J].西安电子科技大学学报(社会科学版),2015,25(1):19-26.
[39] ABRAHO R S,MORIGUCHI S N, ANDRADE D F. Intention of adoption of mobile payment:an analysis in the light of the unified theory of acceptance and use of technology (UTAUT)[EB/OL].[2016-07-21]. http://www.sciencedirect.com/science/article/pii/S180920391630033X.
[40] 陈洁,朱小栋.基于UTAUT和ITM整合视角的微信支付用户使用行为影响因素研究[J].现代情报,2015,35(4):35-40.
[41] 周涛,鲁耀斌,张金隆.整合TTF与UTAUT视角的移动银行用户采纳行为研究[J].管理科学,2009,22(3):75-82.
[42] FISHBEIN M A,AJZEN I. Belief, intention and behavior:an introduction to theory and research[M].Boston:Addision-Wesley,1975.
[43] AJZEN I. Nature and operation of attitudes[J]. Annual review of psychology,2001,52:27-58.
[44] DAVIS F D, BAGOZZI R P, WARSHAW P R. User acceptance of computer technology:a comparison of two theoretical models[J]. Management science,1989,35(8):982-1003.
/
| 〈 |
|
〉 |
