收稿日期: 2016-08-14
修回日期: 2016-09-20
网络出版日期: 2016-10-05
基金资助
本文系陕西省软科学研究计划项目“基于后向定制的陕西装备制造业客户价值创新路径研究”（项目编号：2014KRM11-13）研究成果之一。
Empirical Study on the Content Personalization Dimension of University Mobile Library
Received date: 2016-08-14
Revised date: 2016-09-20
Online published: 2016-10-05
李韬奋 , 郭鹏 , 杨水利 . 高校移动图书馆内容个性化实证研究[J]. 图书情报工作, 2016 , 60(19) : 92 -98 . DOI: 10.13266/j.issn.0252-3116.2016.19.012
[Purpose/significance] This paper researches the structure dimension of the content personalization of the mobile library in University, and provides theoretical reference for the construction of mobile library in China. [Method/process] On the basis of literature review and in-depth interviews, thirty content personalization measurement items of university mobile library are extracted. Then through data collected by questionnaires, it conducts empirical research on the dimensions of content personalization and their effects on user satisfaction by using the methods of factor analysis and regression analysis. [Result/conclusion] The research results indicate that the content personalization of mobile library consists of five dimensions: content recommendation, content retrieval, content optimization, content extension and content security. Among these factors, the most significant one is content retrieval, followed by content optimization, content recommendation, content optimization and content extension.
Key words： mobile library; content personalization; structure dimension
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