收稿日期: 2016-07-24
修回日期: 2016-10-02
网络出版日期: 2016-10-20
Strategies and Characteristics of Crowdfunding for Libraries
Received date: 2016-07-24
Revised date: 2016-10-02
Online published: 2016-10-20
[目的/意义] 以图书馆众筹项目为研究对象，梳理图书馆应用众筹的现状，探明图书馆应用众筹的特点，并制定图书馆应用众筹的策略。[方法/过程] 采用案例分析、比较分析等方法，以图书馆众筹实践所必须面对的问题为线索，从发起主体、发起背景、业务应用、发布渠道与回报方式等方面对图书馆众筹项目进行系统分析，在分析的基础上归纳图书馆众筹项目特点，制定图书馆众筹实践策略。[结果/结论] 分析发现，对于不同的图书馆众筹项目，其在发起主体、发起背景、业务应用、发布渠道与回报方式等方面存在明显差异，图书馆应用众筹模式应采取明确判断适用情境、合理选择适用业务、综合运用发布渠道与丰富项目回报形式的策略。
黄国彬 , 邸弘阳 . 图书馆应用众筹的特点与策略[J]. 图书情报工作, 2016 , 60(20) : 59 -69 . DOI: 10.13266/j.issn.0252-3116.2016.20.008
[Purpose/significance] To learn the development and characteristics of crowdfunding for libraries, and therefore develop corresponding strategies, the study took crowdfunding projects for libraries as objects. [Method/process] Threaded by inevitable issues for libraries to apply crowdfunding, the study systematically analyzed crowdfunding projects in aspects of project starters, campaign background, library business, dissemination channels and backers' rewards, with methods of case study and comparative analysis. [Result/conclusion] It is found that among crowdfunding projects, differences existed in all these five aspects. Libraries want to apply crowdfunding could adopt strategies of judging applicable situations clearly, selecting appropriate business reasonably, utilizing dissemination channels integrally and making backers' rewards variously.
Key words： crowdfunding; strategies; characteristics; library crowdfunding
[1] COTTRELL M. Libraries find success in crowdfunding[EB/OL].[2016-05-01]. http://americanlibrariesmagazine.org/2014/05/12/libraries-find-success-in-crowdfunding/.
[2] American Library Association. Crowdfunding for libraries:how to use Kickstarter to build your community[EB/OL].[2016-05-01]. http://alaac15.ala.org/node/29025.
[3] RILEY-HUFF D A, HERRERA K, IVEY S, et al. Crowdfunding in libraries, archives and museums[J]. The bottom line, 2016, 29(2):67-85.
[4] RATHEMACHER A J. Crowdfunding access to archives[J]. Library journal, 2015, 140(2):43.
[5] GLAHN P. Reveal Digital:an open access model empowering libraries to become publishers[J]. Learned publishing, 2015, 28(4):299-302.
[6] 周建芳, 刘桂芳. 图书馆众筹研究[J]. 图书馆建设, 2014(9):35-39.
[7] 段玉昆, 戴旸. 互联网背景下的农家书屋众筹模式探究[J]. 新世纪图书馆, 2016(6):29-32.
[8] 陆承兆. 图书馆应用众筹模式的案例与分析[J]. 图书与情报,2014(3):127-130.
[9] 阮光册,夏磊. 众筹模式下图书馆角色定位的思考[J]. 图书馆建设,2015(10):93-98.
[10] 史煜娟, 赵雪梅. "互联网+"时代的图书馆众筹风险防范研究[J]. 图书与情报, 2016(2):72-79.
[11] WildCO app-Wild Colorado share the adventure by mesa county libraries[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/1465925890/wildco-app-wild-colorado-share-the-adventure.
[12] Mesa County Libraries. Wild Colorado app[EB/OL].[2016-05-01]. http://mesacountylibraries.org/aboutus/wild-colorado-app/.
[13] SANCHEZ J. Wild Colorado wildlife discovery app:Mesa County Libraries develops app with state Parks and Wildlife agency[EB/OL].[2016-05-01]. http://americanlibrariesmagazine.org/2015/10/30/wild-colorado-wildlife-discovery-app/.
[14] Teaching teachers to teach Vonnegut by Kurt Vonnegut Memorial Library[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/vonnegutlibrary/teaching-teachers-to-teach-vonnegut.
[15] Kurt Vonnegut Memorial Library. What is the Vonnegut Library?[EB/OL].[2016-05-01]. http://www.vonnegutlibrary.org/what-is-the-vonnegut-library/.
[16] Reanimation Library coffer builder by Reanimation Library[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/reanimationlibrary/reanimation-library-coffer-builder/.
[17] Reanimation Library. About the library[EB/OL].[2016-05-01]. http://www.reanimationlibrary.org/pages/about.
[18] Library sponsored public hotspots for Paonia, CO by John Gavan[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/1360234848/library-sponsored-public-hotsots-for-paonia-co.
[19] Rockland County Journal digital:the Edward Hopper years by Brian Jennings[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/nyacklibrary/rockland-county-journal-digital-the-edward-hopper/.
[20] Fine arts library recording studio[EB/OL].[2016-05-01]. https://hornraiser.utexas.edu/project/5457f12114bdf71a2872bf48.
[21] Music Library Association. Music Library Association 2016 Cincinnati-abstracts 2_5PC[EB/OL].[2016-05-01]. http://www.musiclibraryassoc.org/mpage/mla_2016_abs_2_5PC.
[22] University of Northern Iowa. Rod Library quest for the microsoft surface hub by Rod Library[EB/OL].[2016-05-01]. https://pawprint.uni.edu/project/1243.
[23] 50x50:bringing beautiful book covers to all 50 states by Recovering the Classics[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/recovringtheclassics/50x50-bringing-beautiful-book-covers-to-all-50-sta/.
[24] Recovering the Classics[EB/OL].[2016-05-01]. http://recoveringtheclassics.com/.
[25] Recovering the Classics. 50x50.us-bring 50 classic books to life in all 50 states[EB/OL].[2016-05-01]. http://50x50.us/.
[26] DailyLit + Plympton[EB/OL].[2016-05-01]. https://dailylit.com/about/plympton/.
[27] About creative action network[EB/OL].[2016-05-01]. https://creativeaction.network/pages/about.
[28] "I Matter" project at Northport Public Library by center for creative development[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/2083339466/i-matter-project-at-northport-public-library/.
[29] Huntington Public Library "I Matter" project by center for creative development[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/2083339466/huntington-public-library-i-matter-project/.
[30] Commack Public Library "I Matter" project by center for creative development[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/2083339466/commack-public-library-i-matter-project/.
[31] About the "I Matter" project[EB/OL].[2016-05-01]. http://imatterproject.org/about.html.
[32] Books on bikes by Rebecca Flowers, Mary Craig and Kellie Keyser[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/1171124183/books-on-bikes/.
[33] Exciting week for books on bikes[EB/OL].[2016-05-01]. http://www.booksonbikescville.org/exciting-week-for-books-on-bikes/.
[34] Bibliobicicleta by Alicia Tapia[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/912201067/bibliobicicleta/.
[35] Bibliobicicleta 3.0 by Alicia Tapia[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/912201067/bibliobicicleta-30/.
[36] A year later, a bibliobicicleta reflection[EB/OL].[2016-05-01]. http://bibliobicicleta.com/a-year-later-a-bibliobicicleta-reflection/.
[37] Westfield Memorial Library eagle scout project by James Wagner[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/1802145133/westfield-memorial-library-eagle-scout-project.
[38] An art project celebrating the Women's Art Library in London by Anne Krinsky[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/650466689/an-art-project-celebrating-the-womens-art-library.
[39] Literary lots by Kauser Razvi[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/literarylots/literary-lots.
[40] Literary lots 2014-year 2 by Kauser Razvi[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/literarylots/literary-lots-2014.
[41] Literary lots[EB/OL].[2016-05-01]. http://literarylots.org/.
[42] The H.P. lovecraft bronze bust project by Bryan Moore[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/poebronzebust/the-hp-lovecraft-bronze-bust-project/.
[43] The Edgar Allan Poe bronze bust project by Bryan Moore[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/poebronzebust/the-edgar-allan-poe-bronze-bust-project/.
[44] Bryan Moore[EB/OL].[2016-05-01]. http://www.arkham-studios.com/artists/bryanmoore.html.
[45] A kid-sized library for a children's museum by Woodbury 3rd year architecture students[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/1758964341/a-kid-sized-library-for-a-chi ldrens-museum.
[46] Tumble mural grows in Brooklyn by Kathryne Hall[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/393686007/tumble-mural-grows-in-brooklyn/.
[47] HALL K. Kathryne Hall:tumble[EB/OL].[2016-05-01]. http://www.kathrynehall.com/tumble/1.
[48] A permanent home for Kurt Vonnegut's legacy by Kurt Vonnegut Memorial Library[EB/OL].[2016-09-08]. https://www.kickstarter.com/projects/1949966329/a-permanent-home-for-kurt-vonneguts-legacy.
[49] Anne Krinsky:from absorb to zoom[EB/OL].[2016-05-01]. http://www.annekrinsky.com/annekrinskyfroma.html.
[50] Southeastern New York Library Resources Council. HRVH Historical Newspapers:Rockland County Journal[EB/OL].[2016-05-01]. http://news.hrvh.org/veridian/cgi-bin/senylrc?a=cl&cl=CL1&sp=rocklandctyjournal&e=------en-20--1--txt-txIN------.
[51] American commons:photographing libraries across the nation by Robert Dawson[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/1370597130/american-commons-photographing-libraries-across-th.
[52] DAESON R. Public library:an American commons[EB/OL].[2016-05-01]. http://www.robertdawson.com/portfolio.html?folio=Projects.
[53] Humanity in Action. Elma Mahmutovic'[EB/OL].[2016-05-01]. http://www.humanityinaction.org/users/22-elma-mahmutovic/3f92.
[54] Books 4 Vijecnica by Elma Mahmutovic'[EB/OL].[2016-05-01]. https://www.kickstarter.com/projects/1167585547/books-4-vijecnica/.
[55] Best crowdfunding site for artists and creators[EB/OL].[2016-05-01]. https://www.patreon.com/.
[56] Crowdfunding platform for scientific research[EB/OL].[2016-05-01]. https://experiment.com/.
[57] Michigan State University Libraries. Grants and related resources:crowdfunding[EB/OL].[2016-05-01]. http://libguides.lib.msu.edu/c.php?g=96743&p=867834.
/
| 〈 |
|
〉 |
