收稿日期: 2016-09-27
修回日期: 2016-10-18
网络出版日期: 2016-11-05
基金资助
本文系国家社会科学基金一般项目“基于用户满意度视角的阅读推广服务质量管理研究”（项目编号：16BTQ020）研究成果之一。
Research on the Improvement of Social Reading Promotion from the Perspective of User Satisfaction
Received date: 2016-09-27
Revised date: 2016-10-18
Online published: 2016-11-05
张泸月 . 用户满意度视角下社交阅读推广服务的路径选择[J]. 图书情报工作, 2016 , 60(21) : 61 -67 . DOI: 10.13266/j.issn.0252-3116.2016.21.008
[Purpose/significance] Carrying out the analysis of user satisfaction will be beneficial to recognize the problems and defects which exist in the current social reading. Meanwhile, it will provide a reasonable path to improve services in social reading promotion. [Method/process] The need to improve the reading problem was clarified by surveying user satisfaction and demands, measuring the user satisfaction state, and comparing the user expectations and satisfaction. [Result/conclusion] We should pay attention to the spread of knowledge, especially the reading level and the construction by establishing a comprehensive and systematic supportive environment for reading services. This is not only the effective way to promote the social reading user satisfaction, but also an important decision which should be actively implemented during the social reading promotion process.
Key words： social reading; reading promotion; user expectation; user satisfaction
[1] 赵国栋,王珠珠,原帅.大学生网络生活方式之聚类分析:以北京大学为例[J].北京大学教育评论,2010,8(4):147-162.
[2] 社交化阅读成为全新阅读趋势[EB/OL].[2016-04-28]. http://news.xinhuanet.com/politics/2015-04/23/c_127723766.htm.
[3] MILLER D, KELLEY S. Reading in the wild:the book whisperer's keys to cultivating lifelong reading habits[M].San Francisco:Jossey-Bass,2014.
[4] ERCEGOVAC Z. Letting students use Web 2.0 tools:to hook one another on reading[J]. Knowledge quest,2012,40(3):36-39.
[5] HEITING A. Socializing reading:facilitating dynamic adolescent reading communities[J]. Illinois reading council journal,2015,44(1):23-33.
[6] FOX J, ANDEREGG C. Romantic relationship stages and social networking sites:uncertainty reduction strategies and perceived relational norms on Facebook[J]. Cyber psychology, behavior & social networking,2014,17(11):685-691.
[7] 张泸月,唐琼.高校阅读推广用户满意度影响因素分析与建议[J].图书情报工作,2015,59(18):67-71.
[8] OLIVER R L.A cognitive model of the antecedents and consequences of satisfaction decisions[J].Journal of marking research,1980,17(4):460-469.
[9] 刘宇.顾客满意度测评[M].社会科学文献出版社,2003:48.
[10] GUENZI P, PELLONI O. The impact of interpersonal relationships on customer satisfaction and loyalty to the service provider[J].International journal of service industry management, 2004, 15(4):365-384.
[11] 邓朝华,张金隆, 鲁耀斌.移动服务满意度与忠诚度实证研究[J].科研管理,2010,31(2):185-192.
[12] 徐娴英,马钦海.基于期望视角的感知服务质量与顾客满意度区别研究[J].数理统计与管理,2012,31(5):863-870.
[13] VLIEGHE J,VANDERMEERSCHE G, SOETAERT R. Social media in literacy education:exploring social reading with pre-service teachers[J]. New media & society, 2014,18(5):800-816.
[14] COLWELL J, HUTCHISON A, REINKING D. Using blogs to promote literary response during professional development[J].Language arts,2012,89(4):232-243.
[15] KⅡLI C, LAURINEN L, MARTTUNEN M,et al. Working on understanding during collaborative online reading[J].Journal of literacy research, 2012, 44(4):448-483.
[16] GAGNE M. The role of autonomy support and autonomy orientation in prosocial behavior engagement[J].Motivation emotion,2003,27(3):199-223.
[17] HELLIER P K,GEURSEN G M, CARR R A,et al. Customer repurchase intention:a general structural equation model[J].European journal of marketing,2003,37(11/12):1762-1800.
[18] FORNELL C, JOHNSON M D, ANDERSON E W, et al. The American customer satisfaction index:nature, purpose, and findings[J]. Journal of marketing, 1996, 60(4):7-18.
[19] 唐雯,陈爱祖.顾客满意度测评中的问卷检验[J].数理统计与管理,2005,24(1):58-61.
[20] 张向先,刘宏宇,胡一.社交网络信息生态链的形成机理及影响因素实证研究[J].图书情报工作,2014,58(16):36-41.
[21] 刘全,黄珊燕,赵洁.基于概化理论和结构方程模型的问卷效度研究——以中国公民的统计素养调查为例[J].统计与决策,2010(19):31-33.
/
| 〈 |
|
〉 |
