[目的/意义] 微媒体时代，高校图书馆的阅读推广工作面临新的机遇和挑战。如何将微媒体平台与阅读推广有效融合，打造阅读推广微空间，成为高校图书馆共同面对的新命题。[方法/过程] 基于对微媒体阅读推广相关概念、特征、构成要素及发展现状的梳理，结合沈阳师范大学图书馆以及其他高校图书馆的微媒体阅读推广实践，探讨高校图书馆微媒体阅读推广的可持续发展策略。[结果/结论] 高校图书馆的微媒体阅读推广要突破藩篱，聚焦微平台、微内容、微互动和微服务，坚持分众化推广策略，开展互动式阅读推广，提出从空间、内容、用户、功能四大维度构建微媒体阅读推广矩阵，构筑和健全校园阅读生态圈。

[Purpose/significance] In the micro media era, the university library reading promotion work is facing new opportunities and challenges. How to promote the effective integration of micro media platform and reading, and create a micro space to promote reading, has become a new topic for university libraries.[Method/process] The paper analyzed the related concepts, characteristics and composition of elements and the development analysis of micro media reading promotion, discussed the micro media reading promotion practice with the Shenyang Normal University library, and other related practice, and put forward sustainable development strategies to promote micro media reading activities in university libraries.[Result/conclusion] The university library micro media reading promotion should break the barriers, focus on micro platform, micro context, micro interaction and micro service, insist de-massed promotion strategy, launch interactive reading promotion, propose to create micro media reading promotion matrix from the dimensions of space, content,user and function,to build and improve the campus reading ecosystem.