[目的/意义]将社交媒体应用于高校图书馆虚拟学习共享空间，探索其助力虚拟学习共享空间快速发展的有效途径，以践行图书馆服务由"以信息资源为中心"向"以学生学习为中心"的转变。[方法/过程]设计以QQ、微信等大学生喜爱善用的在线交流媒体为工具，以"学生服务团队"、主题驱动、多方协同、用户评价等为要素，构建、组织、管理虚拟学习共享空间的机制，并将这种机制应用于一个以"汽车"为主题的虚拟学习共享空间进行了实践研究。[结果/结论]实证研究和用户评价表明，以社交媒体作为工具构建高校图书馆虚拟学习共享空间，适合当下大学生个性化学习的需求；优化"学生服务团队"是其有效运行的关键因素；主题驱动和多方协同提升了其吸引力及其内涵，大学生学习成效显著，参与踊跃。
[Purpose/significance] This paper aims at investigating effective ways of applying social media to university library virtual learning commons (VLC), so as to boost the fast development of VLC, and practice the transformation of service idea of libraries from "information resources-centered" to "learner-centered".[Method/process] This paper designed a mechanism that employs QQ, WeChat and other online communication technologies enjoyed and well used by university students as tools and took the "student service team", the theme——driven factor, multi-collaboration, and the user-centered evaluation as key routes to construct, organize and manage the VLC. It also applied this mechanism to an automobile-theme-driven VLC.[Result/conclusion] The empirical research and user-centered evaluation show that it is useful for current university students to learn individually by VLCs that take social media as tools; optimizing the "student service team" is a key factor for VLC's effective operation; the theme-driven factor and multi-collaboration promote the attraction and implication of VLCs, so that university students' learning outcome is significant and they participate enthusiastically.
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