[Purpose/significance] In order to solve the problems of customer information acquisition and value co-creation, the paper discusses the effect of various customer information acquisition on value co-creation, proposes the management implications, and provides references for information management in virtual brand community. [Method/process] With the theories of value co-creation and brand relationship, the paper introduces the 3 dimensions of community relations quality, constructs the framework model of customer information acquisition and value co-creation in virtual brand community, and analyzes the mechanism of factors. [Result/conclusion] Customer information acquisition includes enterprise information acquisition, guidance information acquisition and relational information. Customer information acquisition can positively impact their community flow, community attachment and community interaction state, be conducive to improve the relationship quality of customer-community and customer-customer, and promote the value co-creation of virtual brand community.
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