图书情报工作

图书情报工作 >

2017 , Vol. 61 >Issue 22: 59 - 68

DOI: https://doi.org/10.13266/j.issn.0252-3116.2017.22.008

工作研究

美国图书馆文化创意产品发展现状及启示

  • 张雅琪 ,
  • 柯平
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  • 南开大学商学院 天津 300071
张雅琪(ORCID:0000-0002-7825-0830),博士研究生,E-mail:zyqjasper@163.com;柯平(ORCID:0000-0003-4038-6377),教授,博士,博士生导师。

收稿日期: 2017-06-18

  修回日期: 2017-08-24

  网络出版日期: 2017-11-20

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The Statue Quo of Cultural Creative Products Based on Library in America and Its Revelations to China

  • Zhang Yaqi ,
  • Ke Ping
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  • Business School of Nankai University, Tianjin 300071

Received date: 2017-06-18

  Revised date: 2017-08-24

  Online published: 2017-11-20

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摘要

[目的/意义]了解美国图书馆文化创意产品的发展现状，为我国图书馆文化创意产品发展提供借鉴。[方法/过程]探讨美国图书馆文化创意产品的开发主体、开发方式、产品类型和素材、服务场所、服务成效，并总结美国图书馆文化创意产品开发推广的特点。[结果/结论]提出我国图书馆文化创意产品的发展建议：明确各开发主体的产品定位，建立产品交流和流通网络，应用多种营销策略。

关键词： 图书馆; 文化创意产品; 美国

本文引用格式

张雅琪 , 柯平 . 美国图书馆文化创意产品发展现状及启示[J]. 图书情报工作, 2017 , 61(22) : 59 -68 . DOI: 10.13266/j.issn.0252-3116.2017.22.008

Abstract

[Purpose/significance]This paper aims to use the experience of cultural creative products based on library in America as reference for domestic development.[Method/process] This paper analyses the statue quo of cultural creative products based on library in America on aspects of the subjects, development methods, type and design elements, service places, service efficiency. After that, it summarizes the characteristics of the products.[Result/conclusion] There are three suggestions for development and promotion of the products in China, including clearing the products orientation of different subjects, establishing products communication and distribution network, applying a variety of marketing strategies.

Key words： library; cultural creative product; the United States

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