[目的/意义] 旨在为高校图书馆进行微信公众平台推文内容建设提供经验和建议。[方法/过程] 通过案例分析、网络数据调研和对比分析的方法，介绍北京师范大学图书馆微信公众号在推文内容建设方面的理念、原则、效果和管理方式等。[结果/结论] 提出注重微信内容板块整体规划，坚持文案原创，精品原创栏目化，加强校内新媒体合作以及大力推动微信工作制度建设等方面的建议。

[Purpose/significance] This paper aims to provide experience and suggestions about tweets content construction of WeChat public platform for university libraries. [Method/process] By the methods of case analysis, network data research and comparative analysis, this paper introduced the concept, principle, effect and management mode on the tweets content construction of WeChat public number of Beijing normal university library. [Result/conclusion] This paper provides the following suggestions for the development of university libraries' WeChat public platforms:focus on the overall plan of WeChat content plate, guarantee the originality of copywriter, pay attention to the series of high-quality original tweets integrated into the column, and strengthen cooperation with other new medias in the university. Moreover, the construction of management system should be promoted.