[目的/意义] 研究高校读者阅读意愿的影响因素，有的放矢地开展阅读推广活动，对提高高校图书馆阅读推广活动的效果有着积极的促进作用。[方法/过程] 将自我决定理论引入阅读动机研究，并基于阅读动机构建高校读者阅读意愿影响因素理论模型，通过量表问卷和结构方程模型进行实证研究以验证模型的有效性。[结果/结论] 数据分析结果表明，读者的自主动机、基本心理需要满足对读者课外阅读意愿产生正向影响，而受控动机对课外阅读意愿不产生影响。分析结果有助于高校图书馆了解读者阅读意愿的影响因素，对阅读推广工作的开展起到一定的指导作用。
[Purpose/significance] Studying the influencing factors of university readers' reading willingness, and carrying out reading promotion activities in a targeted manner have a positive effect on improving the reading promotion activities of university libraries. [Method/process] The article introduces the self-determination theory into the study of reading motivation, constructs the theoretical model of influencing factors of university readers' reading willingness based on the reading motivation, and finally conducts the empirical research with the questionnaire and structural equation model to verify the validity of the model. [Result/conclusion] The results of data analysis show that readers' autonomous motivation and satisfaction of basic psychological needs have a positive effect on extracurricular reading willingness while controlled motivation has no effect on extracurricular reading willingness. The results of the analysis will help the university library to understand the influencing factors of readers' willingness to read and play a guiding role in carrying out the reading promotion.
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