[目的/意义]移动商务消费者个人隐私信息披露风险评价对了解消费者个人隐私披露行为、提高平台和商家对消费者隐私信息安全保护具有重要作用。[方法/过程]结合移动商务特点，在梳理相关研究文献和运用问卷调查的基础上，构建移动商务消费者个人隐私信息披露的风险指标体系，采用模糊综合评价方法确定评价指标的权重，并结合淘宝APP进行实证分析。[结果/结论]数据结果表明，消费者自身脆弱风险相对于其他指标风险性最大，移动终端脆弱风险权重分值最低；同时消费者自身安全意识淡薄所占权重最大，说明提高消费者自身的隐私安全意识是保护消费者隐私信息安全最为重要的方面。
[Purpose/significance] The risk assessment of consumer privacy disclosure in mobile commerce has an important impact on the follow aspects:understanding consumer privacy disclosure behaviors, improving the protection of consumers' privacy information by platforms and businesses.[Method/process] Firstly, according to the characteristics of mobile commerce, this paper built a risk index system of personal privacy information disclosure of mobile commerce consumers. Then, though the fuzzy comprehensive evaluation method, this paper evaluated the risk of consumer privacy disclosure in mobile commerce. Finally, it made an empirical analysis based on Taobao APP.[Result/conclusion] The data result shows that consumer vulnerability risk is the biggest cause of consumer privacy disclosure risk, and the mobile terminal vulnerability risk is the lowest. At the same time, the weight of consumer safety awareness is the largest, this indicates that improving consumers' privacy awareness is the most important aspect to protect the privacy information security of consumers.
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