[目的/意义]全民阅读逐渐上升至国家战略层面，在新媒体环境下浅阅读异军突起，需要驱动深阅读以保持阅读形态平衡，促进全民阅读的推广和深入。[方法/过程]从认知层面基于图式理论探讨深阅读和浅阅读的差异，认为其实质在于阅读时图式链的完整度不同，据此分析新媒体环境下深阅读的触发点，提炼出"期望""逻辑"和"回归"3个驱动要素并构建深阅读驱动模型，通过阅读实验检验模型的驱动效果。[结果/结论]阅读实验结果显示加入一定的干扰因素能够促进阅读的深入，本文所设计的深阅读驱动模型有利于提升阅读效果，并且具有一定的适用性。
[Purpose/significance] With the sudden emergence of shallow reading in the new media environment, it is even gradually presenting a tendency that people become increasingly addicted to this way of reading. However, driving deep reading is a crucial issue to maintain the balance of reading state as well as beneficial to reading promoting.[Method/process] This paper discusses the differences between deep reading and shallow reading from the perspective of cognition, and believes that the differences between the two lies in the different completeness of the schematic chain in reading. On the basis of this, the paper analyzes the trigger for deep reading, and puts forward three driving factors including expectation, logic and recurrence to design a deep reading drive. Then, a controlled experiment was designed to verify the validity of the model.[Result/conclusion] The experiment results show that the addition of certain interference factors can promote the deep reading and the reading effect of readers' is improved collectively after applying the deep reading drive model and it has general applicability to some extent.
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