[目的/意义]对阅读推广进行科学有效的管理有利于提高其服务水平和服务质量，从而保障推广工作健康持续的发展。[方法/过程]借鉴TQM理论，全面分析阅读推广所涉及的责任主体、推广对象、推广内容、环境资源及技术手段等系统要素，参考PDCA循环，梳理阅读推广的工作流程。并将TQM理论与实践结合，在四川师范大学阅读推广活动中检验其实际应用效果。[结果/结论]证明TQM理论对阅读推广具有重要的实践指导意义。
[Purpose/significance] The scientific and effective management of reading promotion is conducive to improving both service level and service quality. It can also ensure the healthy and lasting development of reading promotion. [Method/process] Using the TQM theory, this paper comprehensively analyzes the system elements involved in the reading promotion activities, including the responsibility subject, the promoting object, the promoting content, the environmental resources and the technical conditions, and teases out the working process of the reading promotion by referring to the PDCA cycle. Then, to prove its effect, TQM theory is applied to the reading promotion program of Sichuan Normal University. [Result/conclusion] It is proved that TQM theory has important practical significance for reading promotion.
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