图书情报工作

图书情报工作 >

2019 , Vol. 63 >Issue 15: 111 - 120

DOI: https://doi.org/10.13266/j.issn.0252-3116.2019.15.013

情报研究

社会化媒体用户信息披露意愿影响模型构建与实证——以微信用户为例

  • 郭海玲 ,
  • 马红雨 ,
  • 许泽辉
展开
  • 河北大学管理学院 保定 071002
郭海玲(ORCID:0000-0003-1487-9725),副教授,博士,E-mail:guohailing1@163.com;马红雨(ORCID:0000-0001-5834-9852),硕士研究生;许泽辉(ORCID:0000-0002-2851-5386),硕士研究生。

收稿日期: 2018-12-05

  修回日期: 2019-03-01

  网络出版日期: 2019-08-05

基金资助

本文系国家社会科学基金青年项目"跨境电子商务信息服务协同创新模式研究"（项目编号：17CTQ046）研究成果之一。

收起

Construction and Demonstration of the Influence Model of Social Media Users' Information Disclosure Intention: A Case Study of WeChat Users

  • Guo Hailing ,
  • Ma Hongyu ,
  • Xu Zehui
Expand
  • School of Management, Hebei University, Baoding 071002

Received date: 2018-12-05

  Revised date: 2019-03-01

  Online published: 2019-08-05

Fold

摘要

[目的/意义]社会化媒体信息隐私泄露事件频繁发生，加剧了用户对信息隐私的担忧，用户在使用社会化媒体过程中是否愿意向平台披露个人信息成为推动社会化媒体平台健康发展的关键。[方法/过程]利用隐私计算理论和沟通隐私管理理论为框架，结合隐私关注，构建社会化媒体用户信息披露意愿影响模型。以微信平台为例，通过问卷调查的方式收集样本数据，使用Smart PLS软件对模型合理性进行验证。[结果/结论]研究发现，感知收益、信任、感知信息控制均正向影响信息披露意愿，隐私关注负向影响信息披露意愿；信任负向影响感知风险；感知信息控制负向影响隐私关注；隐私倾向正向影响隐私关注和感知风险。

关键词： 社会化媒体; 隐私计算; 沟通隐私管理; 信息隐私; 披露意愿

本文引用格式

郭海玲 , 马红雨 , 许泽辉 . 社会化媒体用户信息披露意愿影响模型构建与实证——以微信用户为例[J]. 图书情报工作, 2019 , 63(15) : 111 -120 . DOI: 10.13266/j.issn.0252-3116.2019.15.013

Abstract

[Purpose/significance] Information privacy leakage incidents of social media occur frequently, which aggravates users' concerns about information privacy. Whether users are willing to disclose personal information to the platform in the process of using social media has become the key to promote the healthy development of social media platforms.[Method/process] Based on privacy calculus theory and communication privacy management theory as the framework, combining privacy concerns, the paper constructed a model of the influence of users' willingness to disclose information on social media. Taking WeChat platform as the research object, the paper collected sample data by questionnaire survey, and used Smart PLS software to verify the rationality of the model.[Result/conclusion] The paper find that perceived benefits, trust and perceived information control all positively affect the information disclosure intention, while privacy concerns negatively affect the information disclosure intention. Trust has a negative impact on perceived risk. Perceived information control has a negative impact on privacy concern, and disposition to value privacy positively influences privacy concern and perceived risk.

Key words： social media; privacy calculus; communication privacy management; information privacy; disclosure intention

参考文献

[1] 孙霄凌,程阳,朱庆华.社会化搜索中用户隐私披露行为意向的影响因素研究[J].情报杂志,2017,36(10):172-179,201.
[2] LI H,SARATHY R,XU H. Understanding situational online information disclosure as a privacy calculus[J].Journal of computer information systems,2010,51(1):62-71.
[3] HALLAM C,ZANELLA G. Online self-disclosure:the privacy paradox explained as a temporally discounted balance between concerns and rewards[J].Computers in human behavior,2017,68(C):217-227.
[4] 王波伟,李秋华.大数据时代微信朋友圈的隐私边界及管理规制——基于传播隐私管理的理论视角[J].情报理论与实践,2016,11(39):37-42.
[5] CHOI B C F,LAND L. The effects of general privacy concerns and transactional privacy concerns on Facebook apps usage[J].Information & management,2016,53(7):868-877.
[6] EASTIN M S,BRINSON N H,DOOREY A, et al. Living in a big data world:predicting mobile commerce activity through privacy concerns[J].Computers in human behavior,2016,58(C):214-220.
[7] LAUFER R S,WOLFE M. Privacy as a concept and a social issue:a multidimensional developmental theory[J].Journal of social issues,1977,33(3):23-42.
[8] ZHU H,OU C X J, VAN DEN HEUVEL W J A M, et al. Privacy calculus and its utility for personalization services in e-commerce:an analysis of consumer decision-making[J].Information & management,2017,54(4):427-437.
[9] DIENLIN T,METZGER M J. An extended privacy calculus model for SNSs:analyzing self-disclosure and self-withdrawal in a representative US sample[J].Journal of computer-mediated communication,2016,21(5):368-383.
[10] 王瑜超.在线医疗社区用户健康隐私信息披露意愿的影响因素研究[J].信息资源管理学报,2018,8(1):93-103,113.
[11] 王晰巍,相甍甍,张长亮,等.新媒体环境下信息隐私国内外研究动态及发展趋势[J].图书情报工作,2017,61(15):6-14.
[12] XU H,DIENEY T,SMITH J, et al. Information privacy concerns:linking individual perceptions with institutional privacy assurances[J].Journal of the association for information systems,2011,12(12):798-824.
[13] DINEV T,XU H,SMITH J H, et al. Information privacy and correlates:an empirical attempt to bridge and distinguish privacy-related concepts[J].European journal of information systems,2013,22(3):295-316.
[14] AJZEN I. Attitudes, personality, and behavior[M]. Chicago:Dorsey Press,1988.
[15] SMITH H J,MILBERG S J,BURKE S J. Information privacy:measuring individuals' concerns about organizational practices[J].MIS quarterly,1996,20(2):167-196.
[16] 胡昌平,仇蓉蓉.虚拟社区用户隐私关注研究综述[J].情报理论与实践,2018,41(12):149-154.
[17] MALHOTRA N K,KIM S S,AGARWAL J. Internet users' information privacy concerns (IUIPC):the construct, the scale, and a causal model[J].Information systems research,2004,15(4):336-355.
[18] CHEN R. Living a private life in public social networks:an exploration of member self-disclosure[J].Decision support systems,2013,55(3):661-668.
[19] NORBERG P A,HORNE D R,HORNE D A. The privacy paradox:personal information disclosure intentions versus behaviors[J].Journal of consumer affairs,2007,41(1):100-126.
[20] HAJLI N,LIN X. Exploring the security of information sharing on social networking sites:the role of perceived control of information[J].Journal of business ethics 2016,133(1):111-123.
[21] STONE E F,STONE D L. Privacy in organizations:theoretical issues, research findings, and protection mechanisms[J].Research in personnel and human resources management,1990,8(3):349-411.
[22] KRASNOVA H,VELTRI N F,GUNTHER O. Self-disclosure and privacy calculus on social networking sites:the role of culture[J].Business & information systems engineering,2012,4(3):127-135.
[23] 李纲,王丹丹.社交网站用户个人信息披露意愿影响因素研究:以新浪微博为例[J].情报资料工作,2015,36(1):35-40.
[24] WANG T,DUONG T D,CHEN C C. Intention to disclose personal information via mobile applications:a privacy calculus perspective[J].International journal of information management,2016,36(4):531-542.
[25] BANSAL G,ZAHEDI F M,GENFN D. The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online[J].Decision support systems,2010,49(2):138-150.
[26] 兰晓霞.移动社交网络信息披露意愿的实证研究——基于隐私计算与信任的视角[J].现代情报,2017,37(4):82-86.
[27] 李琪,王璐瑶,乔志林.隐私计算与社会资本对移动社交用户自我披露意愿的影响研究——基于微信与微博的比较分析[J].2018,37(5):169-175.
[28] GEFEN D. It is not enough to be responsive:the role of cooperative intentions in MRPⅡ adoption[J].Database for advances in information systems,2000,31(2):65-79.
[29] MOOAMAN C,ZALTMAN G,DESHPANDE R. Relationships between providers and users of marketing research:the dynamics of trust within and between organizations[J].Journal of marketing research.1992,29(3):314-328.
[30] JARVENPAA S L,TRACTINSKY N. Consumer trust in an internet store:a cross-cultural validation[J].Journal of computer-mediated communication,1999,5(2):1-33.
[31] RIFON N J,LAROSE R,CHOI S M. Your privacy is sealed:effects of web privacy seals on trust and personal disclosures[J].Journal of consumer affairs,2006,39(2):339-362.
[32] HOFFMAN D L,NOVAK T P,PERALTA M. Building consumer trust online[J].Communications of the ACM,1999,42(4):80-85.
[33] 张玥,孙霄凌,陆佳莹,等.基于隐私计算理论的移动社交用户信息披露意愿实证研究——以微信为例[J].图书与情报,2018(3):90-97.
[34] 朱侯,王可,严芷君,等.基于隐私计算理论的SNS用户隐私悖论现象研究[J].情报杂志,2017,36(2):134-139,121.
[35] YANG K. Consumer technology traits in determining mobile shopping adoption:an application of the extended theory of planned behavior[J].Journal of retailing & consumer services,2012,19(5):484-491.
[36] 张晓娟,李贞贞.信息隐私关注、信任与智能手机用户的个人信息安全行为意向[J].现代情报,2018,38(3):45-50.
[37] CAVUSOGLU H,PHAN T Q,CAVUSOGLU H, et al. Assessing the impact of granular privacy controls on content sharing and disclosure on Facebook[J].Information systems research,2016,27(4):848-879.
[38] 张会平,杨京典,汤志伟.社交媒体用户信息隐私关注的形成机制研究[J].情报理论与实践,2017,40(6):40-43.
[39] LIU Z,WANG X. How to regulate individuals' privacy boundaries on social network sites:a cross-cultural comparison[J].Information & management,2018,55(8):1005-1023.
[40] 李凯,黄敬尧,王晓文.LBS用户信息公开意愿影响因素分析——基于交换理论的实证研究[J].情报学报,2016,35(1):84-97.
[41] XU H,DINEV T,SMITH H J, et al. Examining the formation of individual's information privacy concerns:toward an integrative view[C]//Proceedings of the 29th International Conference on Information Systems. Paris:AIS Electronic Library,2008:14-17.
[42] FOGEL J,NEHMAD E. Internet social network communities:risk taking, trust, and privacy concerns[J].Computers in human behavior,2009,25(1):153-160.
[43] KRASNOVA H,SPIEKERMANN S,KOROLEVA K, et al. Online social networks:why we disclose[J].Journal of information technology,2010,25(2):109-125.
[44] PAVLOU P A,CHELLAPPA R K. The role of perceived privacy and perceived security in the development of trust in electronic commerce transactions[D]. Los Angeles:Marshall School of Business, USC, 2001.
[45] KEHR F. Feeling and thinking:on the role of intuitive processes in shaping decisions about privacy[D]. St.Gallen:University of St.Gallen,2015.
[46] SCHIERZ P G,SCHIKLE O,WIRTZ B W. Understanding consumer acceptance of mobile payment services:an empirical analysis[J]. Electronic commerce research and applications,2010,9(3):209-216.
[47] 199IT中文互联网数据咨询中心.2017年中国移动社交用户洞察报告[EB/OL].[2018-11-01]. http://www.199it.com/archives/609904.html.
Options
文章导航

/

〈 〉