图书情报工作

图书情报工作 >

2019 , Vol. 63 >Issue 17: 118 - 127

DOI: https://doi.org/10.13266/j.issn.0252-3116.2019.17.014

情报研究

基于社会资本理论的社交问答用户健康信息行为研究

  • 陆泉 ,
  • 刘婷 ,
  • 邓胜利
展开
  • 武汉大学信息资源研究中心 武汉 430072
陆泉(ORCID:0000-0002-8679-9866),教授,博士,博士生导师;刘婷(ORCID:0000-0002-5210-7892),博士研究生。

收稿日期: 2018-08-16

  修回日期: 2019-02-07

  网络出版日期: 2019-09-05

基金资助

本文系教育部人文社会科学重点研究基地重大项目"大数据资源的挖掘与服务研究——面向医疗健康领域"（项目编号：17JJD870002）研究成果之一。

收起

Research on User's Health Information Behavior on Social Question and Answer Based on Social Capital Theory

  • Lu Quan ,
  • Liu Ting ,
  • Deng Shengli
Expand
  • Center for Studies of Information Resources of Wuhan University, Wuhan 430072

Received date: 2018-08-16

  Revised date: 2019-02-07

  Online published: 2019-09-05

Fold

摘要

[目的/意义]社交问答用户的社会资本受多种因素影响，本文旨在探究社交问答用户不同的健康信息行为对其社会资本积累的影响。[方法/过程]以知乎网上糖尿病话题下2 537个问题帖子，3 567个回答的1 650名用户为研究对象，依据L.Nan的社会资本理论和N.Uphoff对社会资本的分类，将社交问答用户的社会资本分为认知性和结构性两类，用多元线性回归的方法分析社会问答用户的健康信息行为与社会资本之间的关系。[结果/结论]用户的健康知识贡献行为和自我信息披露行为在不同程度上正向促进社会资本的累积，而不同的健康知识获取行为对认知性社会资本和结构性社会资本的影响有差异。这些结果有助于社交问答用户提高社会资本，平台完善用户服务和激励机制。

关键词： 社会资本; 健康信息行为; 影响因素; 社交问答

本文引用格式

陆泉 , 刘婷 , 邓胜利 . 基于社会资本理论的社交问答用户健康信息行为研究[J]. 图书情报工作, 2019 , 63(17) : 118 -127 . DOI: 10.13266/j.issn.0252-3116.2019.17.014

Abstract

[Purpose/significance] The social capital of users in social question and answer (SQA) is influenced by many factors. This paper aims to explore the differences in the impact of different health information behaviors of SQA users with their social capital.[Method/process] Taking 1 650 users as the research objects, who were selected from 2 537 problems and 3 567 answers of diabetes topic in Zhihu. This study applied L. Nan's social capital theory framework and N. Uphoff's classification of social capital, divided the user's social capital on SQA into cognitive social capital and structural social capital. And then, we analyzed the relationship between user's health information behavior on SQA and social capital by the method of multiple linear regression.[Result/conclusion] The results show that user's information contribution behavior and information disclosure behavior positively promote the accumulation of social capital in varying degrees, while different information acquisition behaviors have different effects on cognitive social capital and structural social capital. These results help SQA users improve social capital, as well as the platform can improve user service and incentives.

Key words： social capital; health information behavior; impact factor; social question and answer

参考文献

[1] 中国互联网信息中心.第37次中国互联网络发展状况统计报告[EB/OL].[2018-04-03]. http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201601/P020160122444930951954.pdf.
[2] 知乎[EB/OL].[2018-05-12].https://www.zhihu.com/topic/19550937/hot.
[3] ZHAO L, LU Y, WANG B, et al. Cultivating the sense of belonging and motivating user participation in virtual communities:a social capital perspective[J]. International journal of information management,2012,32(6):574-588.
[4] BOURDIEU P. The forms of capital[M]//RICHARDSON J. Handbook of theory and research for the sociology of education. New York:Greenwood, 1986:241-258.
[5] COLEMAN J S. Social capital in the creation of human capital[J]. American journal of sociology, 1988, 94(S1):95-120.
[6] LIN N. A network theory of social capital[J].Journal of science, 2005(16):58-77.
[7] BURT R S. Structural holes:the social structure of competition[M]. Cambridge:Harvard University Press, 1995:32-57.
[8] FUKUYAMA F. Social capital, civil society and development[J]. Third world quarterly, 2001, 22(1):7-20.
[9] UPHOFF N T. Learning from Gal Oya:possibilities for participatory development and post-Newtonian social science[M].New York:Cornell University Press, 1992:279-332.
[10] 王艳,邓小昭.网络用户信息行为基本问题探讨[J].图书情报工作,2009,53(16):35-39.
[11] CHEUNG C M K, LIU I L B, LEE M K O. How online social interactions influence customer information contribution behavior in online social shopping communities:a social learning theory perspective[J]. Journal of the Association for Information Science & Technology, 2015, 66(12):2511-2521.
[12] 张大勇, 孙晓晨. 社交网络用户信息贡献行为影响因素分析[J]. 情报科学, 2018, 36(2):95-100.
[13] GUAN T, WANG L, JIN J, et al. Knowledge contribution behavior in online Q&A communities:an empirical investigation[J]. Computers in human behavior, 2018, 81(4):137-147.
[14] XIA M, HUANG Y, DUAN W, et al. Research note -to continue sharing or not to continue sharing? An empirical analysis of user decision in Peer-to-Peer sharing networks[J]. Information systems research, 2012, 23(1):247-259.
[15] WENJING P, KHOO CHRISTOPHER S G, CHANG Y K. The criteria people use in relevance decisions on health information:an analysis of user eye movements when browsing a health discussion rorum[J]. Journal of medical internet research, 2016, 18(6):e136.
[16] ZHENG Y. Patterns and motivations of young adults' health information acquisitions on Facebook[J]. Journal of consumer health on the internet, 2014, 18(2):157-175.
[17] CHANG S J, IM E O. A path analysis of Internet health information seeking behaviors among older adults[J]. Geriatric nursing, 2014,35(2):137-141.
[18] KOOHIKAMALI M, PEAK D A, PRYBUTOK V R. Beyond self-disclosure:disclosure of information about others in social network sites[J]. Computers in human behavior, 2017, 69(4):29-42.
[19] BATENBURG A, BARTELS J. Keeping up online appearances:how self-disclosure on Facebook affects perceived respect and likability in the professional context[J]. Computers in human behavior, 2017, 74(9):265-276.
[20] MAZER J P, MURPHY RE, SIMONDS CJ. I'll see you on "Facebook":the effects of computer -mediated teacher self-disclosure on student motivation, affective learning, and classroom climate, Communication education, 2007,56(1):1-17.
[21] LIN R, UTZ S. Self-disclosure on SNS:do disclosure intimacy and narrativity influence interpersonal closeness and social attraction?[J]. Computers in human behavior, 2017, 70(5):426-436.
[22] 刘婷,邓胜利.国外隐私悖论研究综述[J].信息资源管理学报,2018,8(2):104-112.
[23] SHAH C, OH S, OH J S. Research agenda for social Q&A[J]. Library & information science research, 2009, 31(4):205-209.
[24] WU P F, KORFIATIS N. You scratch someone's back and we'll scratch yours:collective reciprocity in social Q&A communities[J]. Journal of the Association for Information Science & Technology, 2013, 64(10):2069-2077.
[25] VALENZUELA S, ARRIAGADA A, SCHERMAN A. The social media basis of youth protest behavior:the case of chile[J]. Journal of communication, 2012, 62(2):299-314.
[26] 张鹏翼, 张璐. 社会资本视角下的用户社交问答行为研究——以知乎为例[J]. 情报杂志, 2015(12):186-191.
[27] WANG G, GILL K, MOHANLAL M, et al. Wisdom in the social crowd:an analysis of quora[C]//Proceedings of the 22nd international conference on World Wide Web. New York:ACM, 2013:1341-1352.
[28] CHOW W S, CHAN L S. Social network, social trust and shared goals in organizational knowledge sharing[J]. Information & management, 2008, 45(7):458-465.
[29] JIN J, LI Y, ZHONG X, et al. Why users contribute knowledge to online communities[J]. Information & management, 2015, 52(7):840-849.
[30] FICHMAN P. How many answers are enough? Optimal number of answers for Q&A sites[C]. Proceedings of the 4th International Conference on Social Informatics, Lausanne, Switzerland. Berlin, Heidelberg:Springer, 2012:260-274.
[31] SHAH C, OH J S, OH S. Exploring characteristics and effects of user participation in online social Q&A sites[EB/OL].[2018-09-20] http://www.firstmonday.dk/ojs/index.php/fm/article/view/2182.
[32] JOHNSON C A. Social capital and the search for information:examining the role of social capital in information seeking behavior in Mongolia:research articles[J]. Journal of the Association for Information Science & Technology, 2014, 58(6):883-894.
[33] SONG L, CHANG T Y. Do resources of network members help in help seeking? Social capital and health information search[J]. Social networks, 2012, 34(4):658-669.
[34] DENG Z, LIU S. Understanding consumer health information-seeking behavior from the perspective of the risk perception attitude framework and social support in mobile social media websites[J]. International journal of medical informatics, 2017, 105:98-109.
[35] 朱鹏, 刘子溪, 赵笑笑. 基于社会资本的社交媒体学术搜索行为研究[J]. 图书与情报, 2017(3):19-25.
[36] NYLAND R, MARVEZ R, BECK J. MySpace:Social networking or social isolation[C]//Proceedings of the Midwinter Conference of the Association for Education in Journalism and Mass Communication, Midwinter Conference of the Association for Education in Journalism and Mass Communication, USA:Reno NV, 2007:23-24.
[37] TAJFEL H, TURNER J. An integrative theory of intergroup conflict[J]. Social psychology of intergroup relations, 1979, 33:94-109.
[38] JOURARD S M. Self-disclosure and other-cathexis[J]. Journal of abnormal & social psychology, 1959, 59(4):428-431.
[39] HUNG K H, LI S Y. The Influence of eWOM on virtual consumer communities:social capital, consumer learning, and behavioral outcomes[J]. Journal of advertising research, 2007, 47(4):485-495.
[40] LEE H, PARK H, KIM J. Why do people share their context information on social network services? A qualitative study and an experimental study on users' behavior of balancing perceived benefit and risk[J]. International journal of human-computer studies, 2013, 71(9):862-877.
[41] TZORTZAKI E, KITSIOU A, SIDERI M, et al. Self-disclosure, privacy concerns and social capital benefits interaction in FB:a case study[C]//ACM. Proceedings of the 20th Pan-Hellenic Conference on Informatics. ACM New York:ACM, 2016:32-38.
[42] 知乎注册用户数量破亿!现在开放机构号注册[EB/OL].[2018-04-03] http://www.sohu.com/a/193278164_223764.
[43] BRAGG F, HOLMES M V, IONA A, ET AL. Association between diabetes and cause-specific mortality in rural and urban areas of China[J]. Jama, 2017, 317(3):280-289.
[44] 张璐, 张鹏翼. 线上线下社会资本与社会化问答行为的关系研究——以知乎医学和健康话题为例[J]. 图书情报工作, 2017, 61(17):84-90.
[45] 蒋逸尘,金悦,黄京华.社会化问答社区中社交关系的成因及作用——来自知乎的实证研究[J].信息系统学报,2017(1):13-22.
[46] OSATUYI B, PASSERINI K, RAVARINI A, et al. "Fool me once, shame on you … then, I learn." an examination of information disclosure in social networking sites[J]. Computers in human behavior, 2018, 83(6):73-86.
[47] 刘诗. 问答型社交网站的社会资本获得研究——以知乎网为例[D]. 广州:暨南大学, 2016.
[48] BASIC J, ERDELEZ S. The role of risky behaviors and health education in college students' health information acquisition on the Internet[J]. Proceedings of the association for Information Science and Technology, 2015, 52(1):1-10.
[49] MYRICK, GALL J. The role of emotions and social cognitive variables in online health information seeking processes and effects[J]. Computers in human behavior, 2017, 68:422-433.
[50] 金碧漪, 许鑫. 社会化问答社区中糖尿病健康信息的需求分析[J]. 中华医学图书情报杂志, 2014, 23(12):37-42.
[51] LEE K, HOTI K, HUGHES J D, et al. Dr google and the consumer:a qualitative study exploring the navigational needs and online health information-seeking behaviors of consumers with chronic health conditions[J]. Journal of medical internet research, 2014, 16(12):e262.
[52] OH S. The characteristics and motivations of health answerers for sharing information, knowledge, and experiences in online environments[J]. Journal of the American Society for Information Science and Technology, 2012, 63(3):543-557.
[53] ALQARNI Z A, YUNUS F, HOUSEH M S. Health information sharing on Facebook:an exploratory study on diabetes mellitus[J]. Journal of infection & public health, 2016, 9(6):708-712.
Options
文章导航

/

〈 〉