[目的/意义]从不同维度对多媒体网络舆情信息传播要素的类型和属性进行分析，进而有效提升多媒体网络舆情信息的处理效率和利用价值。[方法/过程]通过文献调研法对多媒体网络舆情信息传播要素中的主体、客体、本体、媒体和环境噪音从类型和属性两方面进行分析，对多媒体网络舆情发展演化过程中产生的数据形式和内容进行系统梳理。[结果/结论]多媒体网络舆情信息数据类型多样，对多媒体网络舆情信息传播要素的类型和属性进行分析，有助于为多媒体网络舆情信息系统整合和数据库建设提供理论基础和研究思路。
[Purpose/significance] This paper analyses the types and attributes of the dissemination elements of media network public opinion information from different dimensions, and then effectively improves the processing efficiency and utilization value of multimedia network public opinion information.[Method/process] Using literature research as research method, the subject, object, ontology, media and environmental noise in propagation elements are analyzed from two aspects:types and attributes. Data forms and content generated in the evolution of multimedia network public opinion are systematically sorted out.[Result/conclusion] The data types of multimedia network public opinion information are diverse. Through the analysis of the types and attributes of the multimedia network public opinion information dissemination elements, it is helpful to provide theoretical basis and research ideas for the integration of multimedia network public opinion information system and database construction.
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