[目的/意义]基于建构主义学习理论，借鉴翻转课堂先进理念，以提高个人信息素养能力的初学者为主要教育研究对象，调研分析其个性特征、信息行为和教育方式偏好。[方法/过程]通过调研分析，总结教育方式与学生需求之间的矛盾成因，提出面向新生的"微视频+代入式体验"信息素养教育创新模式，着重分析模式特点、构建策略和实施方案，并提出可行性组织策略。[结果/结论]"微视频+代入式体验"信息素养教育新模式，综合运用微视频所特有的视觉冲击力，克服教师语言抽象化的不足，同时通过代入式情境体验，完成知识吸收内化、高层次思维认知，有效提升学生的信息素养综合能力。

[Purpose/significance] Based on the constructivist learning theory and the advanced concept of flipping the classroom, the beginners who can improve their personal information literacy ability are the main research objects of education. This paper analyses their personality characteristics, information behavior and educational preferences.[Method/process] Through the investigation and analysis of the causes of the contradiction between the mode of education and the needs of the students, the innovation model of "micro video + substitution experience" information literacy education is put forward. It focuses on analyzing the characteristics of the model, the strategy and the implementation plan, and puts forward the feasible organization strategy.[Result/conclusion]"Micro video + substitution experience", mode of new information literacy education, comprehensively uses the unique visual impact of micro video. To overcome the shortcomings of the abstract language of teachers, at the same time, through the substitution of situational experience, the knowledge absorption internalization, the high-level thinking cognition and information retrieval ability are improved, and the students' comprehensive ability of information literacy can be effectively promoted.