图书情报工作

图书情报工作 >

2019 , Vol. 63 >Issue 21: 105 - 116

DOI: https://doi.org/10.13266/j.issn.0252-3116.2019.21.011

情报研究

危机事件中网络信息表征对用户持续分享意愿影响研究

  • 阳长征
展开
  • 西安交通大学新闻与新媒体学院 西安 710049
阳长征(ORCID:0000-0001-7470-6952),讲师,博士,E-mail:chkgy@126.com。

收稿日期: 2019-01-11

  修回日期: 2019-04-11

  网络出版日期: 2019-11-05

基金资助

本文系国家社会科学基金项目"基于信息级联的网络突发事件公众认知偏差及引导机制研究"（项目编号：19CXW041）研究成果之一。

收起

Research on Effect of Network Information Representation on Continuous Sharing Intention in Crisis Event

  • Yang Changzheng
Expand
  • School of Journalism&New Media, Xi'an Jiaotong University, Xi'an 710049

Received date: 2019-01-11

  Revised date: 2019-04-11

  Online published: 2019-11-05

Fold

摘要

[目的/意义]为了探索危机事件中网络信息表征对用户持续分享意愿的影响机制，通过对网络中不同表征的信息进行分类和定级，对危机信息进行差异化监控与治理，并从信息表征的视角强化正面信息的用户持续分享意愿。[方法/过程]以信息表征为自变量、持续分享意愿为因变量及体验保留度与感知渗透性为中介变量构建研究理论模型。通过问卷调查法对相关数据进行采集，采用结构方程模型方法，并借助AMOS22.0统计软件对数据进行处理和分析。[结果/结论]其研究结论为：①危机事件中网络信息的动作性表征、映像性表征及符号性表征分别通过体验保留度及感知渗透性的中介作用，对用户的信息持续分享意愿产生显著正向影响；②动作性表征信息对用户持续分享意愿的影响效应最大，其次为映像性表征信息，最小为符号性表征信息；③信息表征对用户持续分享意愿的影响效应，在人口统计学上存在显著性差异。

关键词： 危机事件; 信息表征; 持续分享意愿; 网络传播

本文引用格式

阳长征 . 危机事件中网络信息表征对用户持续分享意愿影响研究[J]. 图书情报工作, 2019 , 63(21) : 105 -116 . DOI: 10.13266/j.issn.0252-3116.2019.21.011

Abstract

[Purpose/significance] In order to explore the influence mechanism of network information representation on users' continuous information sharing intention in crisis events, this paper classifies and grades different characterized information in the network, monitors and governs crisis information, and enhances the intention of sharing positive information from the perspective of information representation.[Method/process] With representation as independent variable, continuous sharing intention as independent variable, experience retention and perceptual permeability as mediating variables, the paper constructed a theoretical model. Then, it collected relevant data through questionnaire survey, and used the research methods SEM and AMOS22.0 statistical software process and analyze the data.[Result/conclusion] The research results are as follows:Through the mediating effect of experience retention and perceived permeability, motion representation, image representation and symbol representation have significant positive effects on continuous sharing intention; Among these variables, the effect of motion representation is the most intensity, followed by image representation, and the weakest is symbol representation intensity; Besides, there is differential effect of information representation on different gender, age and educational background users. And finally, the paper analyzed and discussed the research results, and indicated the theoretical and practical implication of the research conclusion.

Key words： crisis event; information representation; continuous sharing intention; network communication

参考文献

[1] 陈明红,孙顺,漆贤军.移动社交媒体位置信息分享持续意愿研究——隐私保护视角[J].图书馆论坛,2017,37(4):58-67.
[2] 丁松云,王勇,柯青.情绪刺激对微博信息分享意愿的影响实证研究[J].现代情报,2019,39(3):35-45.
[3] 张大勇,景东,卜巍.融合多源数据的微信用户信息分享行为特征研究[J].情报科学,2019,37(2):83-88.
[4] 兰雪,曹锦丹,王柏森,等.基于社会化媒体的适应性信息分享影响因素研究[J].图书馆学研究,2018(24):79-82+91.
[5] 张婷,吉峰.用户自我一致性对在线信息分享意愿的影响研究[J].管理现代化,2017,37(2):87-89.
[6] 金晓玲,房园,周中允.探究微博用户原创信息分享行为——基于冲动行为视角[J].情报学报,2016,35(7):739-748.
[7] 李晨,黄灿.微信用户信息分享行为动机研究[J].现代情报,2015,35(5):57-62.
[8] BARBOSA M W,LADEIRA M B,VICENTE A. Ananalysis of international coauthorship networks in the supply chain analytics research area[J].Scientometrics,2017,111(3):1703-1731.
[9] JIN J, LI Y, ZHONG X, et al. Why users contribute knowledge to online communities:an empirical study of an online social Q&A community[J]. Information & management, 2015, 52(7):840-849.
[10] KWON S, CHA M, JUNG K, et al. Aspects of rumor spreading on a microblog network[M]. Berlin:Springer international publishing, 2013:299-308.
[11] WANG Y, JIN Z, YANG Z, et al. Global analysis of an SIS model with an infective vector on complex networks[J]. Nonlinear analysis:real world applications, 2012, 13(2):543-557.
[12] BOYD D, GOLDER S, LOTAN G. Tweet, tweet, retweet:conversational aspects of retweeting on twitter[C]//43rd Hawaii international conference on system sciences. Hawaii:IEEE, 2010:1-10.
[13] YANG J, COUNTS S. Predicting the speed, scale, and range of information diffusion in twitter[J]. ICWSM, 2010, 10:355-358.
[14] 薛可,阳长征,余明阳.媒介传播中信息表征形式对受众社会化影响研究[J].国际新闻界,2017,39(8):103-114.
[15] 王瑞明,林哲婷,刘志雅.部分呈现条件下类别分类学习中的信息表征机制[J].心理学报,2014,46(8):1052-1061.
[16] 郭艳彪,陈琳,董晓玲,等.时间距离对记叙文倒叙信息表征的影响[J].心理科学,2014,37(3):542-548.
[17] 史滋福,戴聪,龚颖梅.信息表征形式对初中生解决MHD问题的影响[J].心理学探新,2012,32(6):499-503.
[18] 杜语,王瑞明.长时重复启动范式下言语理解中的信息表征[J].应用心理学,2011,17(4):346-353.
[19] 王瑞明,张清平,邹艳荣.知识背景对信息表征形式的影响[J].华南师范大学学报(社会科学版),2010(2):68-73,159.
[20] CHEN S Y, MAGOULAS G D, MACREDIE R D. Cognitive styles and users' responses to structured information representation[J]. International journal on digital libraries, 2004, 4(2):93-107.
[21] HIRSCH S. Method and apparatus for improved information representation:U.S. Patent7,882,115[P]. 2011-02-01.
[22] LLORENS J, MORATO J, GENOVA G. RSHP:an information representation model based on relationships[M]//Soft computing in software engineering. Berlin:Springer, 2004:221-253.
[23] 钱颖, 汪守金, 金晓玲,等. 基于用户年龄的微博信息分享行为研究[J]. 情报杂志, 2012(11):14-18.
[24] TAYLOR R S. Information use environments[J]. Progress in communication sciences, 1991, 10(217):55-58.
[25] RATHER M. Information seeking models in the digital age[M]. Pennsylvania:encyclopedia of information science and technology. 2017.
[26] BRUNER J S. The course of cognitive growth[C].Washington:American psychologist,1964,21(8):1-15.
[27] BRUNER J S, HASTE H. Making sense (Routledge Revivals):the child's construction of the world[M].New York:Routledge,2010.
[28] GARRETT J J. The elements of user experience[J]. School of Government Harvard University, 2013, 59(1):87-87.
[29] CONATI C, CARENINI G, TOKER D, et al. Towards user-adaptive information visualization[C].Palo Alto:Association for the Advancement of Artificial Intelligence, 2015:4100-4106.
[30] CACIOPPO J T, PETTY R E, STOLTENBERG C D. Processes of social influence:the elaboration likelihood model of persuasion[J]. Advances in cognitive-behavioral research & therapy, 1985,15(9):215-274.
[30] LÉGER P M, DAVIS F D, CRONAN T P, et al. Neurophysiological correlates of cognitive absorption in an enactive training context[J]. Computers in human behavior, 2014, 34(16):273-283.
[32] OH J, SUNDAR S S. How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration, and attitudes[J]. Journal of communication, 2015, 65(2):213-236.
[33] APOSTOLOU B, BELANGER F, SCHAUPP L C. Online communities:satisfaction and continued use intention[J]. Information research, 2017, 22(4):68-74.
[34] 陈娟, 钟雨露, 邓胜利. 移动社交平台用户体验的影响因素分析与实证——以微信为例[J]. 情报理论与实践, 2016, 39(1):95-99.
[35] 何建佳, 刘举胜, 王祥兵. 认知失调视角下网络舆论演化模式与对策研究[J]. 现代情报, 2018,38(3):58-65.
[36] CORR P J, COOPER A J. The reinforcement sensitivity theory of personality questionnaire (RST-PQ):development and validation[J]. Psychological assessment, 2016, 28(11):1427-1433.
[37] 李晨, 黄灿. 微信用户信息分享行为动机研究[J]. 现代情报, 2015, 35(5):57-62.
[38] 薛可,阳长征,余明阳.媒介传播中信息表征形式对受众社会化影响研究[J].国际新闻界,2017,39(8):103-114.
[39] VIDAL R, MA Y, SASTRY S S. Image representation[M]//Generalized principal component analysis. New York:Springer, 2016.
[40] 郭艳彪,陈琳,董晓玲,等.时间距离对记叙文倒叙信息表征的影响[J].心理科学,2014,37(3):542-548.
[41] SAURO J, LEWIS J R. Quantifying the user experience:practical statistics for user research[M]. San Francisco:Morgan Kaufmann, 2016.
[42] REYCHAV I, WU D. Are your users actively involved? a cognitive absorption perspective in mobile training[J]. Computers in human behavior, 2015, 44:335-346.
[43] BARON R M, KENNY D A. The moderator-mediator variable distinction in social psychological research:conceptual, strategic, and statistical considerations[J]. Journal of personality and social psychology, 1986, 51(6):1173-1178.
[44] NEISSER U. Cognitive psychology:classic edition[M].Sussex:Psychology Press, 2014.
[45] 曹锦丹, 兰雪, 李桂玲. 基于跨理论模型的信息行为情境及其相关变量关系探讨[J]. 情报资料工作, 2016,37(2):11-15.
[46] 丁一, 郭伏, 胡名彩,等. 用户体验国内外研究综述[J]. 工业工程与管理, 2014, 19(4):92-97.
[47] KHOO C S G. Issues in information behaviour on social media[J]. LIBRES:library and information science research electronic journal, 2014, 24(2):75-79.
[48] OAKLEY A. Sex, gender and society[M]. New York:Routledge, 2016.
[49] NICOLAS L CT, SYLVIANE L, LUC L, et al. The effect of education on cognitive performances and its implication for the constitution of the cognitive reserve[J]. Developmental neuropsychology, 2003, 23(3):317-337.
[50] 闫岩. 双重编码理论及其传播学应用[J]. 国际新闻界, 2013, 35(10):42-52.
[51] 石小川, 闫岩. 汉语语境下双重编码理论适用性检验[J]. 国际新闻界, 2016(10):68-83.
[52] 李筱梅, 李海峰. 从表征和认知过程上看表象与知觉、记忆的关系[J]. 心理科学, 2018, 41(3):520-525.
Options
文章导航

/

〈 〉