图书情报工作

图书情报工作 >

2020 , Vol. 64 >Issue 18: 64 - 75

DOI: https://doi.org/10.13266/j.issn.0252-3116.2020.18.008

情报研究

社会化问答社区用户声誉赋予行为动机研究

  • 许一明 ,
  • 李贺 ,
  • 解梦凡
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  • 吉林大学管理学院 长春 130022
许一明(ORCID:0000-0002-0481-5421),博士研究生,E-mail:xuym16@mails.jlu.edu.cn;李贺(ORCID:0000-0001-8847-3619),教授,博士生导师;解梦凡(ORCID:0000-0002-0670-8160),博士研究生。

收稿日期: 2020-03-05

  修回日期: 2020-04-15

  网络出版日期: 2020-09-20

基金资助

本文系国家自然科学基金面上项目"基于图模型的多源异构产品评论数据融合与知识发现研究"（项目编号：71974075）研究成果之一。

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Research on User's Motivation of Reputation Bestowal in Social Q&A Community Based on Grounded Theory

  • Xu Yiming ,
  • Li He ,
  • Xie Mengfan
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  • School of Management, Jilin University, Changchun 130022

Received date: 2020-03-05

  Revised date: 2020-04-15

  Online published: 2020-09-20

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摘要

[目的/意义] 大众投票是目前社会化问答社区最常见的内容排序方法之一，分析社会化问答社区用户声誉赋予行为动机，有针对性地制定相关的奖惩措施，正确引导用户负责任地参与UGC协作，能够保证社会化问答社区良性发展，充分发挥社会化问答社区在网民非正式学习中的作用，提升全民素质，推动互联网信息环境自治。[方法/过程] 使用扎根理论方法，通过样本选择和数据收集工作，从知乎的相关问题中选出250份原始回答资料并对其进行编码分析，结合顾客参与理论和归因理论，最终构建社会化问答社区用户UGC声誉赋予行为动机模型。[结果/结论] 社会化问答社区用户UGC声誉赋予行为受到声誉赋予意愿和促成因素的影响，声誉赋予意愿则受到感知有用性和社会影响的影响，而用户对于声誉赋予行为感知有用性的判断会受到UGC信息的信息质量、信息源和社会影响的影响。

关键词： 社会化问答社区; 扎根理论; 声誉系统

本文引用格式

许一明 , 李贺 , 解梦凡 . 社会化问答社区用户声誉赋予行为动机研究[J]. 图书情报工作, 2020 , 64(18) : 64 -75 . DOI: 10.13266/j.issn.0252-3116.2020.18.008

Abstract

[Purpose/significance] The vote is one of the most common content sorting method of the social question and answer community, analysis of social Q&A community of users reputation gives motivation, targeted to develop relevant measures of rewards and punishments, correctly guide users to participate in the UGC responsibly collaboration, can guarantee social Q&A community benign development, give full play to the role of social Q&A community in Internet users informal learning, improve the quality and promote autonomous Internet information environment.[Method/process] Based on the grounded theory, through sample selection and data collection, 250 original response materials were selected from the relevant questions of Zhihu and coded for analysis. Combining customer participation theory and attribution theory, the model of UGC reputation engendering behavior motivation of users in social Q&A community was finally constructed.[Result/conclusion] The reputation conferencing behavior of social Q&A community users of UGC is affected by the reputation conferencing willingness and contributing factors, while the reputation conferencing willingness is affected by the perceived usefulness and social influence, while the user's judgment on the perceived usefulness of the reputation conferencing behavior is affected by the information quality, information source and social influence of UGC information.

Key words： social Q&A community; grounded theory; reputation system

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