图书情报工作

图书情报工作 >

2020 , Vol. 64 >Issue 21: 77 - 89

DOI: https://doi.org/10.13266/j.issn.0252-3116.2020.21.011

情报研究

重大突发公共卫生事件中公众信息搜寻行为影响因素探究

  • 王馨悦 ,
  • 刘畅
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  • 北京大学信息管理系 北京 100871
王馨悦(ORCID:0000-0001-7698-8981),硕士研究生。

收稿日期: 2020-04-24

  修回日期: 2020-06-08

  网络出版日期: 2020-11-05

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Research on the Influencing Factors of Public Information Seeking Behavior in Major Public Health Emergencies

  • Wang Xinyue ,
  • Liu Chang
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  • Department of Information Management, Peking University, Beijing 100871

Received date: 2020-04-24

  Revised date: 2020-06-08

  Online published: 2020-11-05

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摘要

[目的/意义] 在重大突发公共卫生事件中，公众对于相关信息需求旺盛，信息搜寻成为公众了解和应对风险的重要途径。面对风险信息，公众对信息搜寻的态度如何塑造其行为？哪些因素会影响公众信息搜寻态度与行为？不同人群间是否具有差异性？解答这些问题有助于为公众提供针对性的信息服务、助力提升个体应对效能、开展有效防疫工作。[方法/过程] 以在线问卷形式调查国内719名受访者，探究重大突发公共卫生事件中影响公众信息搜寻态度与行为的因素。[结果/结论] 研究表明：不同地区、年龄、学历的公众信息搜寻态度与行为具有显著差异；感知风险、情感反应、信息充分性、信息主观规范与知觉行为控制正向影响公众信息搜寻态度与行为；信息搜寻态度在各因素与信息搜寻行为间起中介作用。基于研究结果，分别从信息发布渠道、信息传播过程与信息搜索平台等角度提出意见。

关键词： 信息搜寻行为; 信息搜寻态度; 风险信息搜寻; 突发公共卫生事件

本文引用格式

王馨悦 , 刘畅 . 重大突发公共卫生事件中公众信息搜寻行为影响因素探究[J]. 图书情报工作, 2020 , 64(21) : 77 -89 . DOI: 10.13266/j.issn.0252-3116.2020.21.011

Abstract

[Purpose/significance] In major public health emergencies, the public has a strong demand for relevant information, and information seeking has become an important way for the public to understand and respond to risks. When facing the risk, how does the public's attitude toward information seeking shape their behaviors? What are the factors that influence the public's attitude and behavior towards information seeking? Is there any difference between different people? Answering these questions will be helpful to provide targeted information services, improve the effectiveness of individual response to the emergencies, carry out practical emergency's prevention and control solutions. [Method/process] An online questionnaire survey was conducted among 719 respondents to explore the factors affecting the public's attitude and behavior in emergency information seeking. [Result/conclusion] The research shows that there are significant differences in the attitude and seeking behaviors in different regions, ages, and educational backgrounds. Perceived risk, affective response, information sufficiency, information subjective norm and perceived behavior control positively affect the public's information seeking attitude and behavior. Meanwhile, information seeking attitude mediates between the other factors and information seeking behavior. Based on the research results, suggestions are put forward from the perspectives of information releasing channel, information communication process and information search platform.

Key words： information seeking behavior; information seeking attitude; risk information seeking; public health emergencies

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