图书情报工作

图书情报工作 >

2020 , Vol. 64 >Issue 22: 107 - 117

DOI: https://doi.org/10.13266/j.issn.0252-3116.2020.22.011

情报研究

互联网环境下我国健康信息替代搜寻者特征及其行为模式研究

  • 宋小康 ,
  • 赵宇翔 ,
  • 宋士杰 ,
  • 朱庆华
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  • 1 南京大学工程管理学院 南京 210093;
    2 南京理工大学经济管理学院 南京 210094;
    3 南京大学信息管理学院 南京 210023
宋小康(ORCID:0000-0002-9862-908X),博士研究生;宋士杰(ORCID:0000-0002-4544-2027),博士研究生;朱庆华(ORCID:0000-0002-4879-399X),教授,博士生导师。

收稿日期: 2020-05-11

  修回日期: 2020-07-13

  网络出版日期: 2020-11-20

基金资助

本文系教育部哲学社会科学研究重大课题攻关项目"智慧化养老服务研究"（项目编号：19JZD021）和国家自然科学基金面上项目"基于科研众包模式的公众科学项目运作与管理机制研究"（项目编号：71774083）研究成果之一。

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Research on the Characteristics and Behavior Patterns of Surrogate Health Information Seekers in China Under the Internet Environment

  • Song Xiaokang ,
  • Zhao Yuxiang ,
  • Song Shijie ,
  • Zhu Qinghua
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  • 1 School of Management and Engineering, Nanjing University, Nanjing 210093;
    2 School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094;
    3 School of Information Management, Nanjing University, Nanjing 210023

Received date: 2020-05-11

  Revised date: 2020-07-13

  Online published: 2020-11-20

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摘要

[目的/意义] 代表他人使用互联网搜寻健康信息成为非医学专业人员为患者提供健康信息支持的重要形式，了解替代搜寻者特征及其行为模式将对健康信息服务与传播具有积极意义。[方法/过程] 从参与者人口统计、健康信息搜寻经验和家庭结构3个方面的个体特征变量进行调查，并基于5W（Why-Who-When-Where-What）视角对健康信息替代搜寻者的行为模式进行分析。其中，除了对行为动机Why使用半结构化访谈之外，其余变量均通过问卷调查方法进行测量。[结果/结论] 研究发现，87.0%的在线健康信息搜寻者在近12个月内有帮助别人在线搜寻健康信息的经历；健康信息替代搜寻者的特征包括女性、独生子女、已婚、健康状态较好、有丰富的在线健康信息搜寻经验以及家人有慢性病患者；健康信息替代搜寻者的行为动机包括关怀、利他主义等；替代搜寻者更多地帮助与他们有强社会关系的人搜寻健康信息；替代搜寻者一般在患者就医之前帮助他们在线搜寻健康信息；替代搜寻者的信息来源于搜索引擎、在线健康社区和在线问答社区等；替代搜寻者更加需要与疾病本身相关的一般性信息、日常保健以及治疗相关的信息。

关键词： 互联网; 健康信息替代搜寻; 个体特征; 行为模式; 数字不平等

本文引用格式

宋小康 , 赵宇翔 , 宋士杰 , 朱庆华 . 互联网环境下我国健康信息替代搜寻者特征及其行为模式研究[J]. 图书情报工作, 2020 , 64(22) : 107 -117 . DOI: 10.13266/j.issn.0252-3116.2020.22.011

Abstract

[Purpose/significance] Using the Internet to seeking health information on behalf of others has become an important form of health information support for non-medical professionals.Understanding the characteristics and behavior patterns of surrogate health information seekers will be of positive significance to health information service and communication.[Method/process] In this paper, three aspects of individual characteristics of the participants were investigated, including demographic variables, health information seeking experience related variables and family structure related variables. And based on the 5W(Why-Who-When-Where-What) perspective, we analyzed the behavior patterns of surrogate health information seekers.In addition to semi-structured interview on why, other variables were measured by questionnaire.[Result/conclusion] The study found that 87.0% of online health information seekers had the surrogate health information seeking experience in the past 12 months. Surrogate health information seekers' characteristics includingfemale, only child, married, in good health condition, rich experience in online health information seeking, and family members with chronic diseases.The motivations of surrogate health information seekers include caring, altruism, etc. They are more likely to help people with strong social ties seeking for health information. Surrogate health information seekers help patients seeking health information online before they go to hospital. Surrogate health information seekers' information sources mainly include search engines, online health communities and online Q&A communities.They need more general information related to specific diseases, daily health care and treatment related information.

Key words： Internet; surrogate health information seeking; individual characteristics; behavior patterns; digital inequality

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