[目的/意义]选取传统出租车司机为研究样本，扎根于网约车APP采纳后行为，探究行为模式及归因，对完善采纳后行为领域具有理论意义，同时对互联网时代新经济形态下用户的保持具备实践价值。[方法/过程]选取北京市出租车司机为调研对象，采用田野调查方法收集个案数据，包括深入访谈和参与式观察，并运用扎根理论进行分析，构建出租车司机网约车APP采纳后行为模型，探究采纳后行为的作用机理。[结果/结论]系统地探索用户采纳后行为的理论构架，出租车司机在采纳网约车APP后，情感会受到个人因素、认知因素、社会因素、技术因素的影响，从而引发后续的持续使用行为、自由使用行为和不持续使用行为，模型同时展示因素间相互影响的路径。
[Purpose/significance] The research samples are traditional taxi drivers. We mainly explored the behavior patterns and its influencing factors of taxi drivers' post-adoption of online ride-hailing APP, which has an important theoretical and practical significance.[Method/process] This paper collected individual data from field study in Beijing taxies, including in-depth interview and participation observation. Moreover, grounded theory was employed to analyze the textual data from the field. A behavioral model of taxi drivers' post-adoption of online ride-hailing APP was constructed and their correlations were analyzed.[Result/conclusion] This paper systematically explores the theoretical framework of post-adoption behavior. Taxi drivers' emotions are affected by personal factors, cognitive factors, social factors, technical factors which would lead to diverse behaviors, the model also shows correlations between factors.
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