[目的/意义] 针对当前AR技术在我国的巨大应用前景，探讨各类别AR功能在数字人文领域的运用与实践，推动相关文旅产业创新发展。[方法/过程] 对国内外数字人文AR应用进行梳理，重点分析欧洲数字人文应用的AR功能类别，并以"从武康路出发"AR导览应用为例提出功能开发策略。[结果/结论] 欧洲数字人文应用主要在历史虚拟重现、文旅地图导览、知识性互动娱乐、历史人文教育教学等方面广泛应用了AR技术，能够为旅客提供更精准、多样的文化旅游信息。针对武康路应用提出一系列AR功能开发策略，为国内文旅领域的应用开发提供参考和借鉴。
[Purpose/significance] Aiming at the great application prospects of current AR technology in China, this paper discusses application and practice of the different categories of AR functions in Digital Humanities, and hopes to bring impetus and innovation to cultural tourism industry.[Method/process] This article reviewed the Digital Humanities AR applications home and abroad, sorted out AR function category of Digital Humanities application in Europe, and took Start from Ferguson Road App as an AR navigation example to put forward the strategy of functional development.[Result/conclusion] Among European Digital Humanities applications, AR technology is widely used in the virtual reproduction of historical sites, the guidance of cultural tourism map, knowledge interactive entertainment and historical humanity education. The technology brings users more accurate and diverse cultural tourism information. This article provides a series of AR function development strategies based on the Start from Ferguson Road APP to provide references for App development in the field of domestic cultural tourism.
[1] LIU S. Augmented reality market size worldwide 2017-2025[EB/OL].[2021-06-13]. https://www.statista.com/statistics/897587/world-augmented-reality-market-value/.
[2] STATISTA RESEARCH DEPARTMENT. Global mobile augmented reality (AR) users 2015-2023[EB/OL].[2021-06-11]. https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/.
[3] KOUNAVIS C D, KASIMATI A E, ZAMANI E D. Enhancing the tourism experience though mobile augmented reality:challenges and prospects[J]. International journal of engineering business management, 2012, 4(10):1-5.
[4] LUNA U, RIVERO P, VICENT N. Augmented reality in heritage apps:current trends in Europe[J]. Applied sciences, 2019, 9(13):2756.
[5] DIECK C, JUNG T. Value of augmented reality at cultural heritage sites:a stakeholder approach[J]. Journal of destination marketing & management, 2017, 6(2):110-117.
[6] CHALLENOR J, MA M. A review of augmented reality applications for history education and heritage visualisation[J]. Multimodal technol. Interact, 2019, 3(39):1-20.
[7] HAN D I, JUNG T, GIBSON A. et al:Implementing augmented reality in tourism[M]. Information and communication technologies in tourism 2014. Springer international publishing, 2013.
[8] YOVCHEVA Z, BUHALIS D, GATZIDIS C. Overview of smartphone augmented reality applications for tourism[J]. e-Review of tourism research, 2012,10(2):63-66.
[9] JUNG T, NAMHO C, LEUE M C. The determinants of recommendations to use augmented reality technologies:the case of a Korean theme park[J]. Tourism management, 2015,49:75-86.
[10] 杜翼. "一带一路"战略下基于AR技术的历史文化资源保护与开发研究——以"重构长江文明"为例[J]. 新闻研究导刊, 2016, 7(8):54-55, 85.
[11] 余日季,唐存琛,胡书山.基于AR技术的非物质文化遗产资源产业化开发研究——以黄鹤楼传说为例[J]. 湖北社会科学,2014(4):50-54.
[12] 石凤玲.论虚拟技术在旅游中的融合与创新应用[J]. 广义虚拟经济研究,2019,10(3):71-77.
[13] 秦晓珠,张兴旺.数字孪生技术在物质文化遗产数字化建设中的应用[J].情报资料工作,2018(2):103-111.
[14] 戴克清,陈万明.增强现实型科技旅游产品开发的条件模型及评价——以故宫博物院为例[J].贵州社会科学,2019,355(7):142-149.
[15] 白建松.非物质文化遗产内容的博物馆数字化展示模式与产业化研究[J].浙江艺术职业学院学报,2011,9(2):112-117.
[16] 张慧姝,李世彤.基于增强现实技术的导览产品用户体验设计研究[J].机械设计,2014(12):123-125.
[17] 吴逸云,张立明,黄金彦. 基于AR应用的土家族文化旅游产品体系研究——以长阳土家族自治县为例[J]. 湖北大学学报(自然科学版), 2018, 40(5):539-550.
[18] CHIABRANDO F, SPANÓ A, SPREAFICO A, et al. Hybrid 3D models:when geomatics innovations meet extensive built heritage complexes[J]. ISPRS international journal of Geo-information, 2019, 8(3):124.
[19] SCIANNA A, GAGLIO G F, LA GUARDIA M. Augmented reality for cultural heritage:the rebirth of a historical square[J]. ISPRS-International archives of the photogrammetry remote sensing and spatial information sciences, 2019, XLII-2/W17:303-308.
[20] PANOU C, RAGIA L, DIMELLI D, et al. Outdoors mobile augmented reality application visualizing 3D reconstructed historical monuments[C]//4th international conference on geographical information systems theory, applications and management. 2018:59-67.
[21] VASSILAKIS K, CHARALAMPAKOS O, GLYKOKOKALOS G, et al. Learning by playing:an LBG for the fortification gates of the venetian walls of the city of Heraklion[J]. EAI endorsed transactions on creative technologies, 2018, 5(16):156773.
[22] NÓBREGA R, JACOB J, COELHO A, et al. Leveraging pervasive games for tourism:an augmented reality perspective[J]. International journal of creative interfaces and computer graphics, 2018. 9(1):1-14.
[23] PETRUCCO C. Teaching our cultural heritage using mobile augmented reality[J]. Je-LKS:Journal of e-learning and knowledge society, 2016, 12:115-128.
