图书情报工作

图书情报工作 >

2022 , Vol. 66 >Issue 2: 90 - 98

DOI: https://doi.org/10.13266/j.issn.0252-3116.2022.02.010

情报研究

在线学习平台从众选择行为形成机理的扎根分析

  • 查先进 ,
  • 张坤 ,
  • 严亚兰
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  • 1. 武汉大学信息管理学院 武汉 430072;
    2. 武汉大学信息资源研究中心 武汉 430072;
    3. 武汉大学图书情报国家级实验教学示范中心 武汉 430072;
    4. 武汉科技大学恒大管理学院 武汉 430065
查先进,教授(珞珈特聘教授),博士,博士生导师,E-mail:xianjinzha@163.com;张坤,博士研究生;严亚兰,教授,博士,博士生导师。

收稿日期: 2021-07-27

  修回日期: 2021-11-08

  网络出版日期: 2022-02-11

基金资助

本文系国家自然科学基金项目“社会连接和认知负荷视角下网络用户从众信息行为研究”（项目编号：71874124）和国家自然科学基金项目“社会学习和心理授权视角下智能推荐用户信息行为影响规律研究”（项目编号：72174148）研究成果之一。

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The Grounded Analysis of the Formation Mechanism of Herd Choice Behaviors on Online Learning Platforms

  • Zha Xianjin ,
  • Zhang Kun ,
  • Yan Yalan
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  • 1. School of Information Management, Wuhan University, Wuhan 430072;
    2. Center for Studies of Information Resources, Wuhan University, Wuhan 430072;
    3. Laboratory Center for Library and Information Science, Wuhan University, Wuhan 430072;
    4. Evergrande School of Management, Wuhan University of Science and Technology, Wuhan 430065

Received date: 2021-07-27

  Revised date: 2021-11-08

  Online published: 2022-02-11

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摘要

[目的/意义] 探究在线学习平台从众选择行为形成机理，旨在为在线学习平台建设和服务优化提供参考。[方法/过程] 从学生视角，利用扎根理论方法对访谈资料进行三级编码分析，理清范畴间的作用机制，构建在线学习平台从众选择行为形成机理模型。[结果/结论] 感知收益、用户需求、社会影响和信息偶遇直接影响在线学习平台从众选择行为的形成，而平台质量和平台声誉通过感知收益的中介作用间接影响在线学习平台从众选择行为的形成。在此基础上，从用户、情境和平台层面为在线学习平台的服务优化提出若干针对性建议。

关键词： 在线学习平台; 从众行为; 从众选择; 扎根理论

本文引用格式

查先进 , 张坤 , 严亚兰 . 在线学习平台从众选择行为形成机理的扎根分析[J]. 图书情报工作, 2022 , 66(2) : 90 -98 . DOI: 10.13266/j.issn.0252-3116.2022.02.010

Abstract

[Purpose/significance] Exploring the formation mechanism of herd choice behaviors on online learning platforms aims to provide references for the optimization of construction and service of online learning platforms. [Method/process] Based on the perspective of students, the grounded theory was employed to make a three-level coding analysis of the interview data, clarify the impacting mechanism among categories, and develop the formation mechanism model of herd choice behaviors on online learning platforms. [Result/conclusion] Perceived benefits, user demands, social impacts and information encounters have direct impacts on the formation of herd choice behaviors on online learning platforms, while platform quality and platform reputation indirectly affect the formation of herd choice behaviors on online learning platforms through the mediating effect of perceived benefits. Based on this, some targeted suggestions are provided for the service optimization of online learning platforms from the levels of users, situations and platforms.

Key words： online learning platforms; herd behaviors; herd choices; grounded theory

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