[目的/意义]突发公共卫生事件下,公众的情绪问题尤为复杂。探索突发公共卫生事件下情绪在公众信息行为中扮演的角色,有助于相关部门了解公众情绪变化特点及情绪与信息行为间的交互作用,以期提高对该类危机突发事件的应对能力,减缓疫情对公众的心理危害。[方法/过程]通过对32名公众的半结构化访谈,利用主题分析法提炼出新冠疫情期间有关"公众情绪与信息行为互作用关系"的主题,并析出情绪在互作用间的角色。[结果/结论]研究发现新冠疫情背景下,一方面公众正负面情绪交织,共同形成情绪团,通过外显及纵深两种方式驱动了信息行为;另一方面,信息行为同样影响着情绪:单向的信息输出行为是情绪的释放途径,行为过程中外界的交互因素、信息的特征都会使情绪发生变化。本文最后建立信息行为与情绪互作用模型,析出情绪在"初始情绪-信息行为-情绪变化"过程中的角色,并为相关部门提供了应对突发公共卫生事件的若干启示。
[Purpose/Significance] When public health emergency occurs, public emotion problems become particularly complex. To explore the roles of emotions in public information behaviors under public health emergencies is helpful for relevant departments to understand the changing characteristics of public emotions and their interplay with information behaviors, in order to improve the capacity to respond to such crisis emergencies, and slow down the disease psychological harm of the epidemic to the public. [Method/Process] Through a semi-structured interview with 32 members of the public, the thematic analysis method was used to extract the themes of the interplay between public emotions and information behaviors during the COVID-19 pandemic, and the roles of emotions in the interplay were also analyzed. [Result/Conclusion] It is found that during the COVID-19 epidemic, on the one hand, positive and negative emotions of the public are intertwined to form an emotion group, which drives the information behaviors in both explicit and deep ways. On the other hand, information behaviors also affect emotions: the one-way information output behavior is the way to release emotion, and the external interaction and the information characteristics in the behavior process all change the emotions. Finally, an interplay model of information behaviors and emotions is established to reveal the role of emotions in the process of "initial emotions——information behaviors——emotion changes", and provide some enlightenments for related departments when facing the public health emergencies.
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