[目的/意义]从科学传播与危机传播的角度,分析影响新冠疫情期间科学信息传播效果相关因素,探索影响危机回应选择的策略机制。[方法/过程]利用Python进行数据挖掘和抓取,将具有代表性的十名医学专家作为科学传播信息来源对象,得到疫情期间科学信息的相关数据。进一步结合内容分析法,使用SPSS数据处理软件对新冠疫情期间科学信息传播与应对策略选择影响因素进行分析,得出传播效果与应对策略选择的影响因素模型。[结果/结论]以视频为主的富媒体文本形式对于疫情科学信息传播效果至关重要;内容主题、发布主体、文本形式、内容倾向与科学传播模式都与危机回应策略选择密切相关。基于此,建议在运用科学信息进行危机回应时,要善于运用视频等融媒体形式;在进行危机回应策略的选择时,需要考量文本特征选用不同科学传播模式,避免出现策略选择失当造成应对效果偏差。
[Purpose/Significance] From the perspective of science communication and crisis communication, this paper analyzes the relevant factors that influence the dissemination of scientific information during COVID-19, and explores the strategic mechanism that affects the choice of crisis response. [Method/Process] Python was used for data mining and capture, and ten representative medical experts were taken as the source objects of scientific communication information to obtain the relevant data of scientific information during the epidemic. Further, combined with content analysis method, SPSS data processing software was used to analyze the influencing factors of COVID-19 science information communication and coping strategy selection, and the influencing factors model of communication effect and coping strategy selection was obtained. [Result/Conclusion] Rich media text based on video is very important for the communication effect of epidemic science information; Content themes, publishing subjects, text forms, content tendency and science communication modes are closely related to the choice of crisis response strategy. Based on this, it is suggested that when using scientific information for crisis response, we should be good at using video and other converged media forms; When choosing crisis response strategies, we need to consider the text characteristics and choose different scientific communication modes to avoid the deviation of response effect caused by improper strategy selection.
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