图书情报工作

图书情报工作 >

2023 , Vol. 67 >Issue 3: 106 - 118

DOI: https://doi.org/10.13266/j.issn.0252-3116.2023.03.010

情报研究

在线社区用户承诺影响因素研究：一项元分析

  • 朱玲玲 ,
  • 茆意宏
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  • 南京农业大学信息管理学院 南京 210095
朱玲玲,博士研究生。

收稿日期: 2022-08-22

  修回日期: 2022-11-15

  网络出版日期: 2023-02-24

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Research on Influencing Factors of User Commitment in Online Communities: A Meta-Analysis

  • Zhu Lingling ,
  • Mao Yihong
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  • College of Information Management, Nanjing Agricultural University, Nanjing 210095

Received date: 2022-08-22

  Revised date: 2022-11-15

  Online published: 2023-02-24

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摘要

[目的/意义] 对在线社区用户承诺影响因素的相关实证研究进行梳理和再分析，以解释影响在线社区用户承诺的一般性因素，为后续研究提供参考。[方法/过程] 运用元分析方法，选取以用户承诺为研究主题、以在线社区为研究情境的文献作为样本文献，归纳和识别在线社区的用户承诺影响因素，并进一步探索影响异质性的调节变量。[结果/结论] 显著影响在线社区用户承诺的因素包括系统外部、需求动机及用户感知三个类别的 10 个变量，与在线社区用户承诺为中度相关关系的有情感依恋、信息性动机、感知娱乐性、信息质量，而社交动机、社会互动、满意度、信任、感知收益、社区认同与用户承诺高度相关。在线社区类型会对情感依恋、社会互动、感知娱乐性等变量与用户承诺之间的关系产生调节。研究结果对未来深入研究和不同情境研究具有借鉴意义，也对在线社区运营具有实践指导作用。

关键词： 在线社区; 用户承诺; 影响因素; 元分析

本文引用格式

朱玲玲 , 茆意宏 . 在线社区用户承诺影响因素研究：一项元分析[J]. 图书情报工作, 2023 , 67(3) : 106 -118 . DOI: 10.13266/j.issn.0252-3116.2023.03.010

Abstract

[Purpose/Significance] This study sorted out and reanalyzed relevant empirical studies on the influencing factors of user commitment in online communities to explain the general factors affecting user commitment in online communities and provide reference for subsequent studies. [Method/Process] Using meta analysis method, this paper selected the literature with user commitment as the research topic and online community as the research context as the sample literature, summarized and identified the influencing factors of user commitment in online community, and further explored the regulatory variables affecting heterogeneity. [Result/Conclusion] The factors that significantly affect user commitment in online communities include 10 variables in three categories: system external, demand motivation and user perception. Emotional attachment, informational motivation, perceived entertainment and information quality are moderately related to online community user commitment, while social motivation, social interaction, satisfaction, trust, perceived income and community identity are highly related to user commitment. Community type regulated the relationship between emotional attachment, social interaction, perceived entertainment and other variables and user commitment. The research results are of reference significance for future in-depth research and research on different scenarios, and also have practical significance for online community operation.

Key words： online community; user commitment; influencing factors; meta-analysis

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