图书情报工作

图书情报工作 >

2023 , Vol. 67 >Issue 4: 80 - 90

DOI: https://doi.org/10.13266/j.issn.0252-3116.2023.04.008

情报研究

在线健康谣言辟谣效果的影响机制研究：信息框架、信息来源及话题卷入度的作用

  • 赵文军 ,
  • 孙丽 ,
  • 易明
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  • 1 湖南工商大学新零售虚拟现实技术湖南省重点实验室 长沙 410205;
    2 长沙人工智能社会实验室 长沙 410205;
    3 华中师范大学信息管理学院 武汉 430079
赵文军,教授,博士,研究生导师;孙丽,硕士研究生。

收稿日期: 2022-05-18

  修回日期: 2022-09-18

  网络出版日期: 2023-03-04

基金资助

本文系国家社会科学重点项目“在线健康社区知识共创机理及引导机制研究”（项目编号：21ATQ006）、国家社会科学一般项目“社交媒体环境下辟谣信息竞争性传播机制及效果评估研究”（项目编号：22BTQ050）和湖南省自然科学基金面上项目“社交媒体健康信息可信度感知、行为响应及干预策略研究”（项目编号：2022JJ30218）研究成果之一。

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Research on the Influence Mechanism of Online Health Rumor Refuting Effect: The Role of Message Framework, Information Source and Topic Involvement

  • Zhao Wenjun ,
  • Sun Li ,
  • Yi Ming
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  • 1 Key Laboratory of Hunan Province for New Retail Virtual Reality Technology, Hunan University of Technology and Business, Changsha 410205;
    2 Changsha Social Laboratory of Artificial Intelligence, Changsha 410205;
    3 School of Information Management, Central China Normal University, Wuhan 430079

Received date: 2022-05-18

  Revised date: 2022-09-18

  Online published: 2023-03-04

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摘要

[目的/意义] 社交媒体上充斥着大量的健康谣言，对人民的生命健康构成潜在威胁。对在线健康谣言进行辟谣，探索影响辟谣效果的内在机制有利于引导用户做出正确的健康决策。[方法/过程] 研究采用2（信息框架：叙事信息vs.非叙事信息） ×3（信息来源：质量来源vs.数量来源vs.对照组）、3（信息框架：叙事信息vs.非叙事信息vs.对照组） ×2（话题卷入度：高话题卷入度vs.低话题卷入度）的组间实验设计，从信息框架、信息来源、话题卷入度3个方面探索在线健康谣言辟谣效果的影响机制。[结果/结论] 实验结果表明，叙事信息与非叙事信息均正向影响在线健康谣言辟谣效果，且非叙事信息的作用效应大于叙事信息；数量来源与质量来源对在线健康谣言辟谣效果有显著正向影响，且质量来源的效应大于数量来源；信息来源显著调节叙事信息与非叙事信息的作用效应，当信源是数量来源时，叙事信息的辟谣效果更强；当信源是质量来源时，非叙事信息的辟谣效果更强；研究还发现在高话题卷入度组中，非叙事信息组对辟谣效果的影响显著高于叙事信息组，但在低话题卷入度组中，叙事信息和非叙事信息对辟谣效果的影响并无显著差异。

关键词： 健康谣言; 信息框架; 信息来源; 话题卷入度

本文引用格式

赵文军 , 孙丽 , 易明 . 在线健康谣言辟谣效果的影响机制研究：信息框架、信息来源及话题卷入度的作用[J]. 图书情报工作, 2023 , 67(4) : 80 -90 . DOI: 10.13266/j.issn.0252-3116.2023.04.008

Abstract

[Purpose/Significance] Social media is full of a large number of health rumors, which pose a potential threat to people's life and health. It is beneficial to guide users to make correct health decisions by refuting online health rumors and exploring the internal mechanism that affects their refuting effects.[Method/Process] This study used the intergroup experimental design:2 (Message Framework:narrative vs. non-narrative) × 3 (Information Source:quality source vs. quantity source vs. control group), and 3 (Message Framework:narrative vs. non-narrative vs. control group) × 2 (Topic Involvement:high topic involvement vs. low topic involvement) to explore the influence mechanism of online health rumor refutation effect from three aspects:message framework, information source and topic involvement.[Result/Conclusion] The experimental results show that both narrative and nonnarrative positively affect the effect of online health rumor refuting, and the effect of nonnarrative is greater than narrative. The effect of quantity source and quality source on online health rumor refuting is significantly positive, and the effect of quality source is greater than quantity source. Information sources significantly moderated the effects of narrative and nonnarrative. When the information source was a quantitative source, the narrative had a stronger rumor refuting effect. When the information source is a quality source, the rumor refuting effect of nonnarrative is stronger. The research also found that in the high topic involvement group, the influence of nonnarrative group on rumor refuting effect is significantly higher than the narrative group, but in the low topic involvement group, the influence of narrative and nonnarrative on rumor refuting effect is not significantly different.

Key words： health rumors; message framework; information sources; topic involvement

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