图书情报工作

图书情报工作 >

2023 , Vol. 67 >Issue 8: 129 - 140

DOI: https://doi.org/10.13266/j.issn.0252-3116.2023.08.012

情报研究

隐私躺平对隐私保护行为的作用机理研究

  • 臧国全 ,
  • 郭镕源 ,
  • 韩苗
展开
  • 1 郑州大学信息管理学院 郑州 450001;
    2 郑州市数据科学研究中心 郑州 450001
臧国全，院长，教授，博士生导师；韩苗，硕士研究生

收稿日期: 2022-10-08

  修回日期: 2022-11-11

  网络出版日期: 2023-04-25

基金资助

本文系国家社会科学基金重大项目“政府数据的隐私风险计量与保护机制创新研究”(项目编号：21&ZD338)研究成果之一。

收起

Research on the Mechanism of Privacy Lie Flat on Privacy Protection Behavior

  • Zang Guoquan ,
  • Guo Rongyuan ,
  • Han miao
Expand
  • 1 School of Information Management, Zhengzhou University, Zhengzhou 450001;
    2 Center of Data Science Research, Zhengzhou 450001

Received date: 2022-10-08

  Revised date: 2022-11-11

  Online published: 2023-04-25

Fold

摘要

[目的/意义] 测度并检验隐私躺平的调节作用，建立隐私躺平对隐私保护行为的作用机理，构建用户隐私悖论的解释理论，提升用户隐私保护的实现路径。[方法/过程] 基于保护动机理论，引入隐私躺平调节变量，构建隐私保护行为模型，利用结构方程模型，构建计量题项，测度隐私躺平的调节作用。[结果/结论] 研究结果表明，隐私躺平总体上消极影响隐私保护行为，具体上消极调节隐私威胁发生概率、反应效能与保护行为之间的正相关关系，积极调节感知收益、应对成本与保护行为之间的负相关关系，但对隐私威胁严重性、自我效能与保护行为之间的正相关关系调节效应不显著。

关键词： 隐私躺平; 隐私保护行为; 保护动机理论

本文引用格式

臧国全 , 郭镕源 , 韩苗 . 隐私躺平对隐私保护行为的作用机理研究[J]. 图书情报工作, 2023 , 67(8) : 129 -140 . DOI: 10.13266/j.issn.0252-3116.2023.08.012

Abstract

[Purpose/Significance] Measure and test the moderating effect of privacy lie flat, establish the mechanism of the effect of privacy lie flat on privacy protection behavior, construct the explanation theory of user privacy paradox, and enhance the realization path of user privacy protection. [Method/Process] Based on the theory of protection motivation, this paper introduced privacy lie flat moderating variables, constructed a model of privacy protection behavior, and used structural equation modeling to construct a measurement question term to measure the moderating effect of privacy lie flat. [Result/Conclusion] The results of the study indicate that privacy lie flat affects privacy protection behavior negatively in general, and negatively regulates the positive relationship between privacy threat occurrence probability, response efficacy and protection behavior specifically, and positively regulates the negative relationship between perceived benefit, response cost and protection behavior, but the moderating effect on the positive relationship between privacy threat severity, self-efficacy and protection behavior is not significant.

Key words： privacy lie flat; privacy protection behavior; protection motivation theory

参考文献

[1] 咬文嚼字编辑部. 咬文嚼字年度十大流行语(2008-2021)[M]. 上海:上海文化出版社, 2021:9-16.
[2] 马超, 王岩. " 躺平主义" 的群像特征、时代成因及其应对策略[J]. 思想理论教育, 2022(4):107-111.
[3] CHO H. Privacy helplessness on social media:its constituents, antecedents and consequences[J]. Internet res, 2022, 32(1):150-171.
[4] 葛高琪, 唐楠. 患者习得性无助感的研究进展[J]. 护理实践与研究, 2021, 18(13):1932-1935.
[5] 陈妍伶, 陈红, 梁燕, 等. 类风湿关节炎患者无助感及其干预研究进展[J]. 护理学杂志, 2019, 34(5):96-100.
[6] 杨兴梅. 少数民族地区高中生英语学习习得性无助感和英语课堂焦虑的关系研究[D]. 都匀:黔南民族师范学院, 2020.
[7] 吴惠云. 疫情下心理热线援助者的无助感和应对策略[J]. 心理月刊, 2021, 16(3):1-2.
[8] CHOI H, PARK J, JUNG Y. The role of privacy fatigue in online privacy behavior[J]. Computers in human behavior, 2018, 81(4):42-51.
[9] KEITH M J, EVANS C M, LOWRY P B, et al. Privacy fatigue:the effect of privacy control complexity on consumer electronic information disclosure[C]//Information privacy law ejournal. Amsterdam:SSRN, 2014:14-17.
[10] 王珉, 侯贵生, 尤志珑. 网络用户隐私疲劳的影响因素与行为选择研究——基于S-S-O理论与扎根理论[J]. 情报理论与实践, 2021, 44(9):149-154, 128.
[11] 田馨滦, 韩钰馨, 张晓娟. 移动社交媒体用户隐私疲劳的影响因素研究——基于扎根理论和解释结构模型的分析[J]. 信息资源管理学报, 2021, 11(5):103-113.
[12] TANG J, AKRAM U, SHI W. Why people need privacy? the role of privacy fatigue in app users' intention to disclose privacy:based on personality traits[J]. Journal of enterprise information management, 2020, 34(4):1097-1120.
[13] 吴查科. 隐私疲劳视角下社交媒体用户隐私披露意愿研究[D]. 天津:天津师范大学, 2019.
[14] 许一明, 李贺, 余璐. 隐私保护自我效能对社交网络用户隐私行为的影响研究[J]. 图书情报工作, 2019, 63(17):128-136.
[15] 姜凌, 王志华, 杨国亮. 网络情境下消费者个人信息表露的影响机制研究——基于隐私疲劳的理论视角[J]. 企业经济, 2020, 39(9):80-87.
[16] 任卓异, 姜凌, 方艳丽. 隐私保护自我效能对APP用户信息披露意愿的影响[J]. 企业经济, 2021, 40(4):113-121.
[17] HARGITTAI E, MARWICK A. "What can I really do?":explaining the privacy paradox with online apathy[J]. International journal of communication, 2016, 10:3737-3757.
[18] DRAPER N A, TUROW J. The corporate cultivation of digital resignation[J]. New media & society, 2019, 21(8):1824-1839.
[19] LUTZ C, HOFFMANN C P, RANZINI G. Data capitalism and the user:an exploration of privacy cynicism in Germany[J]. New media & society, 2020, 22(7):1168-1187.
[20] 朱侯, 王可, 严芷君, 等. 基于隐私计算理论的SNS用户隐私悖论现象研究[J]. 情报杂志, 2017, 36(2):134-139, 121.
[21] DIENLINT, TREPTE S. Is the privacy paradox a relic of the past? an in-depth analysis of privacy attitudes and privacy behaviors[J]. European journal of social psychology, 2015, 45(3):285-297.
[22] BANDARA R, FERNANDO M, AKTER S. The privacy paradox in the data-driven marketplace:the role of knowledge deficiency and psychological distance[J]. Procedia computer science, 2017, 121(11):562-567.
[23] 李贺, 余璐, 许一明, 等. 解释水平理论视角下的社交网络隐私悖论研究[J]. 情报学报, 2018, 37(1):1-13.
[24] 谢卫红, 常青青, 李忠顺. 国外网络隐私悖论研究进展——理论整合与述评[J]. 现代情报, 2018, 38(11):136-144.
[25] ROGERS R W. A protection motivation theory of fear appeals and attitude change1[J]. Journal of psychology interdisciplinary & applied, 1975, 91(1):93-114.
[26] MADDUX J E, ROGERS R W. Protection motivation and selfefficacy:a revised theory of fear appeals and attitude change[J]. Journal of experimental social psychology, 1983, 19(5):469-479.
[27] SON J, KIM S S. Internet users' information privacy-protective responses:a taxonomy and a nomological model[J]. MIS quarterly, 2008, 32(3):503-529.
[28] MOUSAVI R, CHEN R, KIM D, et al. Effectiveness of privacy assurance mechanisms in users' privacy protection on social networking sites from the perspective of protection motivation theory[J]. Decision support systems, 2020, 135:113-123.
[29] WOTTRICH V M, VAN R E A, SMIT E G. App users unwittingly in the spotlight:a model of privacy protection in mobile apps[J]. Journal of consumer affairs, 2019, 53(3):1056-1083.
[30] BOERMAN S C, KRUIKEMEIER S, BORGESIUS F. Exploring motivations for online privacy protection behavior:insights from panel data[J]. Communication research, 2018, 48(7):953-977.
[31] HAM C. Exploring how consumers cope with online behavioral advertising[J]. International journal of advertising, 2017, 36(4):632-658.
[32] SEGIJN C M, OOIJEN I V. Perceptions of techniques used to personalize messages across media in real time[J]. Cyber psychology & behavior, 2020, 23(5):329-337.
[33] 王晰巍, 王雷, 贾若男, 等. 社交网络中个人信息安全行为影响因素的实证研究[J]. 图书情报工作, 2018, 62(18):24-33.
[34] DINEV T, HART P J. An extended privacy calculus model for e-commerce transactions[J]. Information systems research, 2006, 17(1):61-80.
[35] AGUIRRE E, MAHR D, GREWAL D, et al. Unraveling the personalization paradox:the effect of information collection and trust-building strategies on online advertisement effectiveness[J]. Journal of retailing, 2015, 91(1):34-49.
[36] VAN O I, SEGIJN C M, OPREE S J. Privacy cynicism and its role in privacy decision-making[J/OL]. Communication research:1-32[2022-11-09]. https://doi.org/10.1177/00936502211060984.
[37] HERATH T, RAO H R. Protection motivation and deterrence:a framework for security policy compliance in organizations[J]. European journal of information systems, 2009, 18(2):106-125.
[38] LEE D, LAROSE R, RIFON N. Keeping our network safe:a model of online protection behaviour[J]. Behaviour & information technology, 2008, 27(5):445-454.
[39] 吴明隆. 结构方程模型:AMOS的操作与应用[M]. 重庆:重庆大学出版社, 2017.
[40] 中国互联网络信息中心. 第49次中国互联网络发展状况统计报告[EB/OL].[2022-08-24]. https://www.cnnic.net.cn/n4/2022/0401/c88-1131.html.
[41] 汤丹丹, 温忠麟. 共同方法偏差检验:问题与建议[J]. 心理科学, 2020, 43(1):215-223.
[42] 温忠麟, 侯杰泰, 张雷. 调节效应与中介效应的比较和应用[J]. 心理学报, 2005(2):268-274.
[43] 方杰, 温忠麟, 梁东梅, 等. 基于多元回归的调节效应分析[J]. 心理科学, 2015, 38(3):715-720.
[44] 方杰, 温忠麟, 欧阳劲樱, 等. 国内调节效应的方法学研究[J]. 心理科学进展, 2022, 30(8):1703-1714.
[45] BARTH S, JONG M D. The privacy paradox-investigating discrepancies between expressed privacy concerns and actual online behavior-a systematic literature review[J]. Telematics and informatics, 2017, 34(7):1038-1058.
Options
文章导航

/

〈 〉