情报研究

命令性社会规范对社交媒体虚假信息纠正效果的影响研究

  • 谢娟 ,
  • 王铮
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  • 1 湖南大学新闻与传播学院, 长沙 410082;
    2 西北大学公共管理学院, 西安 710127
谢娟,助理教授,博士;王铮,系主任,副教授,博士,通信作者,E-mail:wangzheng1203@163.com。

收稿日期: 2023-10-10

  修回日期: 2023-12-27

  网络出版日期: 2024-04-24

基金资助

本文系湖南省哲学社会科学基金青年项目"公众辟谣信息转发行为及激励策略研究"(项目编号:22BYQ020)研究成果之一。

The Influence of Injunctive Norm on the Effect of Misinformation Correction

  • Xie Juan ,
  • Wang Zheng
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  • 1 School of Journalism and Communication, Hunan University, Changsha 410082;
    2 School of Public Management, Xibei University, Xi'an 710127

Received date: 2023-10-10

  Revised date: 2023-12-27

  Online published: 2024-04-24

Supported by

This work is supported by Hunan Philosophy and Social Science Fund titled "Research on the public's rumor-refutation forwarding behavior and the incentive strategy " (Grant No. 22BYQ020).

摘要

[目的/意义]在网络空间协同治理的背景下,社交媒体用户参与虚假信息治理的实践方式日趋多元,然而其效果尚不明确。本研究旨在揭示作为命令性社会规范的用户评论如何影响虚假信息纠正效果,为社交媒体虚假信息协同治理及用户评论管理提供借鉴。[方法/过程]以HPV疫苗相关的虚假信息及其辟谣信息为例,采用网络情境实验法开展2*2*2三因素组间控制实验(N=307),揭示用户评论特征(立场、信息增量及不文明性)对辟谣效果(感知辟谣信息可信度及虚假信息信念)的影响。[结果/结论]支持辟谣的评论显著增强辟谣信息可信度并使参与者对疫苗的态度更积极,表明支持性评论具有协同纠正效应,且这一协同纠正效应不受评论信息增量与不文明性的调节;评论信息增量与不文明性共同对辟谣效果产生直接影响。

本文引用格式

谢娟 , 王铮 . 命令性社会规范对社交媒体虚假信息纠正效果的影响研究[J]. 图书情报工作, 2024 , 68(7) : 102 -112 . DOI: 10.13266/j.issn.0252-3116.2024.07.010

Abstract

[Purpose/Significance] In the context of collaborative governance in cyberspace, social media users participate in the misinformation control through multiple ways. However, the effectiveness of public participation remains unknown. This study aims to investigate the influence of user comment on the effect of misinformation correction, considering it as an injunctive norm, in order to provide practical implications for its management and online misinformation control.[Method/Process] This study applied a questionnaire-based between-subject experiment with 2*2*2 condition (N=307) to investigate the effect of user comment (i.e., position, informativeness and incivility) on the perceived credibility of rumor denials and misinformation belief related to HPV vaccination.[Result/Conclusion] The results show that supportive comments significantly increase the credibility of correction and enhance the positive attitude towards vaccination, suggesting a synergistic effect of user comment on misinformation correcting. The informativeness and incivility of user comment exert insignificant moderation effect, indicating that the synergistic effect of user comments is rigorous. Finally, informativeness and incivility jointly make a direct influence on misinformation belief.

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