理论研究

多元信息获取中的负向态度转变:选择性信息行为的影响

  • 张珈茄 ,
  • 刘映彤 ,
  • 张鹏翼
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  • 北京大学信息管理系 北京 100871
张珈茄,本科生,开展用户实验,数据分析,论文初稿撰写;刘映彤,本科生,开展用户实验,数据分析

收稿日期: 2024-01-04

  修回日期: 2024-03-14

  网络出版日期: 2024-10-08

基金资助

本文系国家自然科学基金面上项目“在线知识社群中信息行为对群体认知形成的影响研究”(项目编号:72174014)和津发研究支持项目(项目编号:2022-0423)研究成果之一。

Negative Attitude Shift in Diverse Information Seeking: the Influence of Selective Information Behavior

  • Zhang Jiajia ,
  • Liu Yingtong ,
  • Zhang Pengyi
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  • Department of Information Management, Peking University, Beijing 100871

Received date: 2024-01-04

  Revised date: 2024-03-14

  Online published: 2024-10-08

Supported by

This work is supported by the Natural Science Foundation of China project titled “Research on the Influence of Information Behavior on Group Cognition Formation in Online Knowledge Communities” (Grant No. 72174014), and the research support project of Jinfa.

摘要

[目的/意义] 旨在探究多元信息获取背景下的选择性信息行为与态度转变。[方法/过程] 采用眼动实验法,向被试提供特定主题的正面文章和负面文章供用户选择和阅读,记录用户的眼动、点击等行为数据,用户完成任务并编写报告后,对被试进行实验后访谈。[结果/结论] 被试在多元信息获取的环境下存在负性偏向,且被试并未意识到自己的负性偏向。大多数被试表现出负向的态度转变,而先验态度偏正向的人,负向的态度转变更为突出。被试在阅读正面和负面信息时关注的材料类型的差异性,对态度转变产生了影响。研究结果有助于加强对多元信息获取环境下的选择性信息行为和负向态度转变的理解,也有助于新闻推荐系统的改进和优化。

本文引用格式

张珈茄 , 刘映彤 , 张鹏翼 . 多元信息获取中的负向态度转变:选择性信息行为的影响[J]. 图书情报工作, 2024 , 68(18) : 50 -58 . DOI: 10.13266/j.issn.0252-3116.2024.18.006

Abstract

[Purpose/Significance] The purpose of this study is to explore selective information behavior and attitude shift under the background of multiple information seeking. [Method/Process] This paper employed an eye-tracking experiment in which participants were presented with articles containing positive or negative views on the same topic. The selection and reading process, including eye-movement data, clicking and other behavioral data was recorded. After the experiment, participants finished the report and were interviewed. [Result/Conclusion] The results show that participants have the negativity bias in multiple information seeking, but they are unaware of this bias. Most participants show a negative shift in their attitudes. People with more positive attitudes change their attitudes more negatively. Difference in the type of material participants focuses on when reading positive and negative information influences the attitude change. The study will help enhance the understanding of the selective information behaviors and negative attitude shifts in multiple information seeking, and contribute to the improvement and optimization of the news system.

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