[Purpose/Significance] In the context of the inevitable trend of digital intelligence transformation of public cultural services, it is essential to analyze the existing issues and challenges faced by public cultural institutions in China to offer effective recommendations for their future development. [Method/Process] By mining digital intelligence-related content and user behavior information published by public cultural institutions on social media platforms, this study explored the attention and implementation levels of digital intelligence in their services. It further examined the audience’s focus and sentiment tendencies towards the digital intelligence of public cultural institution services in application scenarios, especially in AIGC (Artificial Intelligence Generated Content). [Result/Conclusion] Currently, the overall attention and implementation of digital intelligence by public cultural institutions still require enhancement. Public museums exhibit relatively higher levels of attention and implementation towards digital intelligence. Users’ attention to the digital intelligence of public cultural institution services is mainly reflected in intelligent robots, virtual digital humans, three-dimensional cultural relics, exhibition viewing, and AI modeling of cultural relics, and their overall sentiment tendency is slightly negative. Public cultural institutions should adapt to user demands, actively improve their digital intelligence services, and enhance the development of their digital intelligence services.
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