专题:AIGC环境下GLAM机构内容生产与服务研究

GLAM数字化融合服务创新下的内容生产模式调查与探析

  • 王思怡 ,
  • 叶丁菱 ,
  • 许鑫
展开
  • 华东师范大学经济与管理学院 上海 200062
王思怡,硕士研究生;叶丁菱,博士研究生。

收稿日期: 2024-02-21

  修回日期: 2024-06-13

  网络出版日期: 2024-11-25

基金资助

本文系国家社会科学基金重点项目“数智时代公共文化机构内容生产模式与能力测评研究”(项目编号:23ATQ003)研究成果之一。

Investigation and Analysis of Content Production Models in Innovative GLAM Digital Integration Services

  • Wang Siyi ,
  • Ye Dingling ,
  • Xu Xin
Expand
  • School of Economics and Management, East China Normal University, Shanghai 200062

Received date: 2024-02-21

  Revised date: 2024-06-13

  Online published: 2024-11-25

Supported by

This work is supported by the Key Program of National Social Science Fund of China titled “Research on Content Production Models and Competency Measurement of Public Cultural Institutions in the Age of Digital Intelligence”(Grant No.23ATQ003).

摘要

[目的/意义] 探讨基于GLAM数字化融合服务的内容生产模式和主要经验,有助于推动GLAM融合趋势下的数字文化内容高质量生产,并促进服务创新。[方法/过程] 运用网络调查和文献调研方法,以Europeana、DPLA、DigitalNZ以及国家公共文化云为案例,深入解构GLAM数字化融合服务底层的内容生产模式及经验特点。[结果/结论] GLAM数字化融合服务平台主要包括以下4类内容生产模式:AI赋能型内容生产、数据聚合型内容生产、用户众包型内容生产、线上线下联动型内容生产,并构建出GLAM融合平台综合内容生产模式。最后结合目前我国GLAM机构内容生产的实际情况,提出4点启示:加强技术基础建设、制定统一数据标准、拓展多元化资金渠道以及提升用户参与积极性。

关键词: GLAM; 内容生产; 创新服务

本文引用格式

王思怡 , 叶丁菱 , 许鑫 . GLAM数字化融合服务创新下的内容生产模式调查与探析[J]. 图书情报工作, 2024 , 68(22) : 26 -36 . DOI: 10.13266/j.issn.0252-3116.2024.22.003

Abstract

[Purpose/Significance] Exploring content production models and key experiences based on GLAM digital integration services helps drive high-quality digital cultural content production under the trend of GLAM integration, as well as promoting service innovation. [Method/Process] This paper employed online surveys and literature research methods, using Europeana, DPLA, DigitalNZ, and the National Public Cultural Cloud as case studies, to comprehensively analyze the underlying content production models and experiential characteristics of the GLAM digital integration services. [Result/Conclusion] GLAM digital integration service platforms primarily encompass four types of content production models: AI-empowered content production, data aggregation-based content production, crowdsourcing-based content production, and online-offline interactive content production. Based on these models, a comprehensive content production model for GLAM integrated platforms has been constructed. Furthermore, considering the current content production practices of GLAM institutions in China, four suggestions are proposed: strengthening technical infrastructure, establishing unified data standards, expanding diversified funding channels, and enhancing user engagement.

参考文献

[1] RAYWARD W B.Electronic information and the functional integration of libraries, museums, and archives[J].History and electronic artefacts, 1998(8): 207-226.
[2] 刘家真.我国图书馆、档案馆与博物馆资源整合初探[J].中国图书馆学报, 2003(3): 35-37.(LIU J Z.On the integration of resources in libraries, archives and museums in China[J].Journal of library science in China, 2003(3): 35-37.)
[3] 朱学芳.图博档信息资源数字化建设及服务融合探讨[J].情报资料工作, 2011(5): 57-60.(ZHU X F.On the digitalized construction and service integration of the information resources of libraries, museums and archives[J].Information and documentation services, 2011(5): 57-60.)
[4] 肖希明, 郑燃.国外图书馆、档案馆和博物馆数字资源整合研究进展[J].中国图书馆学报, 2012, 38(3): 26-39.(XIAO X M, ZHENG R.Research progress on digital resources convergence of libraries, archives and museums in foreign countries[J].Journal of library science in China, 2012, 38(3): 26-39.)
[5] 郑燃, 唐义, 戴艳清.基于关联数据的图书馆、档案馆和博物馆数字资源整合研究[J].图书与情报, 2012(1): 71-76.(ZHENG R, TANG Y, DAI Y Q.Digital resources convergence of libraries, archives and museums based on linked data applications[J].Library & information, 2012(1): 71-76.)
[6] 肖希明, 田蓉.国外公共数字文化资源整合的现状与发展趋势[J].国家图书馆学刊, 2014, 23(5): 48-56.(XIAO X M, TIAN R.Status and development trend of public digital cultural resources integration in foreign countries[J].Journal of the National Library of China, 2014, 23(5): 48-56)
[7] 肖希明, 李金芮.国外公共数字文化资源整合模式及其借鉴[J].图书与情报, 2015(1): 9-14.(XIAO X M, LI J R.The integration modes of public digital cultural resources abroad and some enlightenment[J].Library & information, 2015(1): 9-14.)
[8] 郑燃, 李晶.我国图书馆、档案馆与博物馆数字资源整合研究进展[J].情报资料工作, 2012(3): 69-71.(ZHENG R, LI J.A progress in the research on the digital resources integration of libraries, archives and museums in our country[J].Information and documentation services, 2012(3): 69-71.)
[9] 罗红.LAM(图书馆、档案馆、博物馆)协作内容与模式研究[J].情报理论与实践, 2017, 40(6): 33-39.(LUO H.Research on collaboration contents and model of LAM[J].Information studies: theory & application, 2017, 40(6): 33-39.)
[10] ZENG M L.Semantic enrichment for enhancing LAM data and supporting digital humanities[J].El profesional de la información, 2019, 28(1): e280103.
[11] MARSH D E, PUNZALAN R L, LEOPOLD R, et al.Stories of impact: the role of narrative in understanding the value and impact of digital collections[J].Archival science, 2016, 16(4): 327-372.
[12] 张卫东, 贾琼.LAM资源与社交媒体的融合:基于国外的案例分析[J].图书情报工作, 2016, 60(12): 38-43.(ZHANG W D, JIA Q.Convergence between LAM resource and social media: based on the case study form abroad experience[J].Library and information service, 2016, 60(12): 38-43.)
[13] 张斌, 李子林.图档博机构“数字叙事驱动型”馆藏利用模型[J].图书馆论坛, 2021, 41(5): 30-39.(ZHANG B, LI Z L.Study on the digital-storytelling-driven model of collection utilization in libraries, archives, and museums[J].Library tribune, 2021, 41(5): 30-39.)
[14] 赵生辉, 朱学芳.图书、档案、博物数字化服务融合策略探析[J].情报资料工作, 2014(4): 68-74.(ZHAO S H, ZHU X F.A probe into digital services integration strategy of library, archive and museum[J].Information and documentation services, 2014(4): 68-74.)
[15] TERRAS M.Opening access to collections: the making and using of open digitised cultural content[J].Online information review, 2015, 39(5): 733-752.
[16] 穆向阳, 朱学芳.图书、博物、档案数字化服务融合模式研究[J].情报科学, 2016, 34(3): 14-19.(MU X Y, ZHU X F.Research on convergence service mode of libraries museums and archives digital resources[J].Information science, 2016, 34(3): 14-19.)
[17] 戴艳清, 孙颖博.美国大型公共数字文化项目服务营销探略[J].图书馆论坛, 2018, 38(2): 135-141.(DAI Y Q, SUN Y B.Exploration on service marketing of large public digital cultural projects in America[J].Library tribune, 2018, 38(2): 135-141.)
[18] 完颜邓邓, 童雨萱.供需匹配视角下国外公共数字文化资源整合平台服务方式调查分析[J].图书馆建设, 2022(5): 124-131.(WANYAN D D, TONG Y X.Survey of service modes of foreign public digital cultural resource integration platforms from the perspective of supply and demand matching[J].Library development, 2022(5): 124-131.)
[19] 韩玺, 张玥, 朱庆华.基于移动视觉搜索的图书馆、档案馆、博物馆资源融合服务模式研究[J].情报资料工作, 2018(2): 63-70.(HAN X, ZHANG Y, ZHU Q H.Study on resource integration service mode of library, archives and museum based on mobile visual search[J].Information and documentation services, 2018(2): 63-70.)
[20] 王巧玲.美国林肯总统图书馆与博物馆融合服务创新实践及借鉴意义[J].档案学研究, 2020(1): 126-130.(WANG Q L.Innovative practice of fusion service of the Abraham Lincoln Presidential Library and Museum and its implications[J].Archives science study, 2020(1): 126-130.)
[21] 汪志莉, 李欣, 张毅.图书馆异构特藏资源现状及其整合设计——以全国师范大学图书馆联盟为例[J].图书馆论坛, 2017, 37(12): 95-100, 107.(WANG Z L, LI X, ZHANG Y.Status quo and integration design of the heterogeneous special collection of library: a case study of the National Union of Normal University libraries[J].Library tribune, 2017, 37(12): 95-100, 107.)
[22] 国家公共文化云正式开通[J].国家图书馆学刊, 2018, 27(1): 47.(The National Public Culture Cloud officially launched[J].Journal of the National Library of China, 2018, 27(1): 47.)
[23] 周耀林, 刘晗.数字记忆建构:缘起、理论与方法[J].山东社会科学, 2020(8): 50-59.(ZHOU Y L, LIU H.The construction of digital memory: origin, theory, and method[J].Shandong social sciences, 2020(8): 50-59.)
[24] EUROPEANA.Saint George on a Bike[EB/OL].[2024-08-20].https://pro.europeana.eu/project/saint-george-on-a-bike.
[25] EUROPEANA.Common European data space for cultural heritage[EB/OL].[2024-08-20].https://pro.europeana.eu/page/common-european-data-space-for-cultural-heritage.
[26] EUROPEANA.Over €4.4 million granted to four new projects to enhance the common European data space for cultural heritage[EB/OL].[2024-08-20].https://pro.europeana.eu/post/over-4-4-million-granted-to-four-new-projects-to-enhance-the-common-european-data-space-for-cultural-heritage.
[27] DIGITAL PUBLIC LIBRARY OF AMERICA.Aggregation[EB/OL].[2024-08-20].https://pro.dp.la/prospective-hubs/aggregation.
[28] GREGORY L, WILLIAMS S.On being a hub: some details behind providing metadata for the digital public library of America[J].D-lib magazine, 2014, 20(7/8): 1-10.
[29] DIGITAL PUBLIC LIBRARY OF AMERICA.Prospective Hubs[EB/OL].[2024-08-20].https://pro.dp.la/prospective-hubs.
[30] TRIQUES M L, GONÇALEZ P R V A, ALBUQUERQUE A C.Integration of cultural data from digital repositories: an overview of the DPLA Hubs[J].RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação, 2022, 20(1): e022007.
[31] FREIRE N, VOORBURG R, CORNELISSEN R, et al.Aggregation of linked data in the cultural heritage domain: a case study in the Europeana network[J].Information, 2019, 10(8): 252.
[32] DIGITALNZ.Our history[EB/OL].[2024-08-20].https://digitalnz.org/about/our-history.
[33] DIGITALNZ.Printing 'stories' and other site changes[EB/OL].[2024-08-20].https://digitalnz.org/blog/posts/printing-stories-and-other-site-changes.
[34] JOHNSON E, LIEW C L.Engagement-oriented design: a study of New Zealand public cultural heritage institutions crowdsourcing platforms[J].Online information review, 2020, 44(4): 887-912.
[35] CHIU C M, FU C Y, LIN W Y, et al.The central roles of embeddedness and engagement in virtual communities[J].Online information review, 2019, 43(4): 531-550.
[36] 国家公共文化云.国家公共文化云对接工作操作指南[EB/OL].[2024-08-20].https://imgoss.culturedc.cn/book/0_1624861384837.pdf.(The National Public Culture Cloud.Operational guide for the integration of the National Public Culture Cloud[EB/OL].[2024-08-20].https://imgoss.culturedc.cn/book/0_1624861384837.pdf.)
[37] 耿健.省级公共数字文化综合服务平台建设刍议——以江苏图书馆云平台为例[J].河南图书馆学刊, 2019, 39(11): 64-66.(GENG J.A preliminary discussion on the construction of provincial public digital culture integrated service platforms: a case study of Jiangsu library cloud platform[J].The library journal of Henan, 2019, 39(11): 64-66.)
[38] WANYAN D, SHANG T.Application of cloud technology in digital cultural heritage: an analysis of public culture cloud platforms in China[J].Digital library perspectives, 2022, 38(2): 222-236.
[39] 谢念.贵州县级融媒体中心建设探索与实践[J].中国出版, 2019(22): 3-6.(XIE N.Exploration and practice of the construction of county-level integrated media centers in Guizhou[J].China publishing journal, 2019(22): 3-6.)
[40] 侯雪言, 胡雨璐.数字治理视域下公共文化云服务内涵拓展与路径优化研究[J].图书馆, 2023(10): 7-15.(HOU X Y, HU Y L.Research on the connotation expansion and optimization path of public culture cloud service from the perspective of digital governance theory[J].Library, 2023(10): 7-15.)
[41] 马乐存, 詹希旎, 朱齐宇, 等.AIGC驱动的GLAM数智融合创新发展研究[J].农业图书情报学报, 2023, 35(5): 4-15.(MA L C, ZHAN X N, ZHU Q Y, et al.Digital intelligence integration innovation development of GLAM driven by AlGC[J].Journal of library and information science in agriculture, 2023, 35(5): 4-15.)
[42] 张云中, 汪诗雨.GLAM图像资源语义描述的演进:从元数据走向元宇宙[J/OL].图书馆论坛:1-9[2024-08-20].http://kns.cnki.net/kcms/detail/44.1306.G2.20240528.1111.002.html.(ZHANG Y Z, WANG S Y.The evolution of semantic description of GLAM image resources: from metadata to metaverse[J/OL].Library tribune: 1-9[2024-08-20].http://kns.cnki.net/kcms/detail/44.1306.G2.20240528.1111.002.html.)
[43] 王毅, 王晨.GLAM机构联盟数据服务调研与启示[J].图书情报工作, 2022, 66(15): 34-45.(WANG Y, WANG C.Investigation and enlightenment on data services of GLAM institutional alliances[J].Library and information service, 2022, 66(15): 34-45.)
文章导航

/