[Purpose/Significance] In the context of national cultural digitization strategy and digital China construction, digital memory projects have become a new research and practical hotspot. Exploring the construction path of digital memory in universities will provide new ideas for academic inheritance and civilizational development in the digital age, and offer valuable reference for governments, enterprises and other institutions, undertaking digital memory projects. It has important theoretical and practical significance. [Method/Process] This article extensively reviews and draws on the construction experience of global cultural memory projects and relevant theories in the field of digital humanities. Based on the theoretical-level strategy formulation and macro-analysis of digital memory projects in universities, this study investigated the practical aspects of resource development, project operation, organizational structure, and working mechanisms based on first-hand experience with the operation and management of Chongqing University’s digital memory project. It explored and discussed the suitable project operation mechanisms, organizational structure, and working mechanisms for university digital memory projects. It demonstrated the construction achievements under this operation mechanism, and looked forward to the future service models for digital memory in universities. [Result/Conclusion] A good operating mechanism is the key to the success of digital memory in universities. However, further consideration should be given to aspects such as technological innovation and training, academic cooperation and exchange, marketing and fund-raising, as well as refinement of content and display. At the same time, different universities should consider their unique cultural backgrounds, disciplinary strengths, resource availability, and target users, and conduct comprehensive design in terms of target positioning, implementation plans, team organization, and service models. Digital memory is of great significance to universities and should be continuously promoted as a long-term basic function of universities to achieve its far-reaching impact and lasting results.
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