研究论文

健康科普类短视频纾解用户健康焦虑的演化机理研究

  • 张艳丰 ,
  • 高靖超
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  • 湘潭大学公共管理学院 湘潭 411105
张艳丰,副教授,博士,硕士生导师;高靖超,硕士研究生,通信作者,E-mail:gjc_xtu@163.com。

收稿日期: 2024-06-24

  修回日期: 2024-09-21

  网络出版日期: 2025-03-18

基金资助

本文系国家社会科学基金青年项目“数字乡村背景下农村医疗健康信息协同与智慧服务模式研究”(项目编号:22CTQ023)研究成果之一。

Research on the Evolution Mechanism of Users’ Health Anxiety Relief Through Health Science Popularization Short Videos

  • Zhang Yanfeng ,
  • Gao Jingchao
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  • School of Public Management, Xiangtan University, Xiangtan 411105
Zhang Yanfeng,associate professor,PhD,master supervisor;Gao Jingchao,master candidate,corresponding author,E-mail:gjc_xtu@163.com.

Received date: 2024-06-24

  Revised date: 2024-09-21

  Online published: 2025-03-18

Supported by

This work is supported by the youth project of the National Social Science Fund of China titled “Research on Rural Medical and Health Information Collaboration and Intelligent Service Model in Digital Village Construction” (Grant No. 22CTQ023).

摘要

[目的/意义] 探究健康科普类短视频纾解用户健康焦虑的演化过程,为健康科普类短视频的健康信息服务优化和健康焦虑用户的自我健康管理提供对策参考。[方法/过程] 通过半结构化访谈获取健康科普类短视频纾解用户健康焦虑的经验数据,借鉴解释现象学质性研究方法,解析出此类短视频纾解用户健康焦虑的注意触发、供需耦合、认知调节、纾解交互4个机理演化路径,系统阐释机理演变和机理间内在关联关系。[结果/结论] 基于健康科普类短视频纾解用户健康焦虑的演化机理研究,从短视频平台、科普主体以及健康焦虑用户的角度出发,分别从健康知识供给和需求两个方面提出纾解用户健康焦虑的管理策略,为缓释用户健康焦虑提供参考。

本文引用格式

张艳丰 , 高靖超 . 健康科普类短视频纾解用户健康焦虑的演化机理研究[J]. 图书情报工作, 2025 , 69(6) : 96 -106 . DOI: 10.13266/j.issn.0252-3116.2025.06.008

Abstract

[Purpose/Significance] This research explores the evolutionary process of users’ health anxiety relief through health science popularization short videos, and aims to provide countermeasures for the health information service of such videos and the self-health management of users with health anxiety. [Method/Process] Empirical data on users’ health anxiety relief through short videos were collected through semi-structured interviews. By applying interpretative phenomenological analysis, four mechanism evolution paths were identified: attention triggering, supply-demand coupling, cognitive regulation, and relief interaction. Additionally, the internal relationships between the evolution and mechanism were systematically elucidated. [Result/Conclusion] Based on the research on the evolution mechanism of health anxiety relief through health science popularization short videos, this paper proposes management strategies for alleviating users’ health anxiety from the perspectives of short video platforms, science popularization subjects, and users with health anxiety. These strategies focus on addressing health knowledge supply and demand, aiming to provide a reference for mitigating users’ health anxiety.

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