研究论文

基于感知示能性理论的移动短视频APP用户体验量表开发及实证研究

  • 董盼盼 ,
  • 李永明 ,
  • 李双双
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  • 山东理工大学信息管理学院, 淄博 255000
董盼盼,硕士研究生;李永明,副教授,博士,硕士生导师,通信作者,E-mail:leeym@sdut.edu.cn;李双双,硕士研究生。

收稿日期: 2024-05-17

  修回日期: 2024-11-12

  网络出版日期: 2025-04-22

基金资助

本文系山东省高等学校青创团队计划“智慧图书馆与数字人文创新团队”(项目编号:2023RW034)研究成果之一。

Development and Empirical Research of Mobile Short Video APP User Experience Scale Based on Perceived Affordance Theory

  • Dong Panpan ,
  • Li Yongming ,
  • Li Shuangshuang
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  • School of Information Management, Shandong University of Technology, Zibo 255000
Dong Panpan, master candidate; Li Yongming, associate professor, PhD, corresponding author, E-mail: leeym@sdut.edu.cn; Li Shuangshuang, master candidate.

Received date: 2024-05-17

  Revised date: 2024-11-12

  Online published: 2025-04-22

Supported by

This work is supported by the Shandong Province Higher Education Young Innovative Team Program,titled “Smart Libraries and Digital Humanities Innovation Team”(Grant No.2023RW034).

摘要

[目的/意义] 开发移动短视频APP用户体验量表,为移动短视频APP的可持续发展提供新思路。[方法/过程] 基于感知示能性理论,根据文献调研与小组讨论结果构建定性量表,通过预调研定量优化量表,开展正式调研获取数据,对有效数据进行探索性因子分析与验证性因子分析,修正并形成正式量表。[结果/结论] 正式量表包括感知物理示能性、感知认知示能性、感知情感示能性、感知控制示能性与感知交互示能性5个主维度、10个子维度与30个题项,并利用正式量表测度移动短视频APP用户体验水平。

本文引用格式

董盼盼 , 李永明 , 李双双 . 基于感知示能性理论的移动短视频APP用户体验量表开发及实证研究[J]. 图书情报工作, 2025 , 69(9) : 110 -121 . DOI: 10.13266/j.issn.0252-3116.2025.09.010

Abstract

[Purpose/Significance] By developing a user experience scale for mobile short video APP, this paper provides reliable suggestions for the sustainable development of mobile short video APP. [Method/Process] Based on the theory of perceived affordance, a qualitative scale was constructed based on literature research and group discussion. The scale was quantitatively optimized through pre-investigation, and data were obtained through formal investigation. Exploratory factor analysis and confirmatory factor analysis were carried out on the effective data, and the formal scale was revised and formed. [Result/Conclusion] The formal scale includes five main dimensions, 10 sub-dimensions and 30 items, including perceived physical affordance, perceived cognitive affordance, perceived emotional affordance, perceived control affordance and perceived interaction affordance. It is used to measure the user experience level of mobile short video APP.

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