图书情报工作

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2026 , Vol. 70 >Issue 1: 69 - 81

DOI: https://doi.org/10.13266/j.issn.0252-3116.2026.01.006

研究论文

社交媒体环境下失真健康信息视野地图的构建研究

  • 李新月 ,
  • 练靖雯 ,
  • 韩文婷 ,
  • 景雨田 ,
  • 朱庆华
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  • 1 上海大学文化遗产与信息管理学院 上海 200444;
    2 南京大学信息管理学院 南京 210023;
    3 山东财经大学管理科学与工程学院 济南 250014
李新月，讲师，博士；练靖雯，博士研究生；韩文婷，讲师，通信作者，E-mail:sdufehwt@sdufe.edu.cn；景雨田，博士研究生；朱庆华，教授，博士，博士生导师。

收稿日期: 2024-11-08

  修回日期: 2025-01-22

  网络出版日期: 2026-01-16

基金资助

本文系国家自然科学基金面上项目“社交媒体环境下失真健康信息的传播机制与协同治理研究”(项目编号:72174083)、国家自然科学基金青年项目“数智赋能视角下老年人健康行为改变的机理及干预模式研究”(项目编号:72404170)和山东省社会科学规划研究青年项目“数智化信息服务在突破老年人健康信息茧房中的作用机制研究”(项目编号:23DTQJ01)研究成果之一。

收起

A Study on the Construction of Health Misinformation Horizon Maps in the Social Media

  • Li Xinyue ,
  • Lian Jingwen ,
  • Han Wenting ,
  • Jing Yutian ,
  • Zhu Qinghua
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  • 1 School of Cultural Heritage and Information Management, Shanghai University, Shanghai 200444;
    2 School of Information Management, Nanjing University, Nanjing 210023;
    3 School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014

Received date: 2024-11-08

  Revised date: 2025-01-22

  Online published: 2026-01-16

Supported by

This work is supported by the National Natural Science Foundation of China project titled “Research on the Dissemination Mechanism and Collaborative Governance of Health Misinformation on Social Media”(Grant No. 72174083), the youth project of National Natural Science Foundation of China titled “Mechanism and Intervention Model of Seniors’ Health Behavior Change:From the Perspective of Data-Intelligence Empowerment”(Grant No. 72404170), and Shandong Province Social Science Planning Research Youth Project titled “Research on the Effect of Digital-Intelligence Empowered Services in Breaking the Health Information Cocoon of Seniors”(Grant No. 23DTQJ01).

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摘要

[目的/意义] 探究国内主流社交媒体平台的失真健康信息来源、类型与流动特征，深入分析用户与失真健康信息的交互情况，并提出针对性的健康信息治理策略。[方法/过程] 采用信息视野地图、关键事件技术法与半结构化访谈法，收集与分析用户认知与行为数据。通过矩阵化地图数据识别与分析社交媒体环境下各种失真健康信息的来源、类型、角色定位及其交互关系。在此基础上，结合访谈数据的文本分析，系统构建面向社交媒体用户的失真健康信息视野地图架构。[结果/结论] 不同社交媒体平台偏好的失真健康信息类型与形式有所差异。小红书与微信是失真健康信息主要聚集的平台，涵盖养生饮食、保健食品、疾病信息等10大常见信息主题。根据信息的流动特性，社交媒体平台可分为推荐型、平衡型与输出型3类节点，以揭示失真健康信息在不同平台间的流动与辐射影响。未来社交媒体环境下的失真健康信息治理应当充分考虑平台的内容与群体偏好、传播与流动特性，针对性地开展研究探索与治理实践，从而更有效地应对失真健康信息挑战。

关键词： 社交媒体; 失真健康信息; 信息视野地图; 图形化表达; 信息治理

本文引用格式

李新月 , 练靖雯 , 韩文婷 , 景雨田 , 朱庆华 . 社交媒体环境下失真健康信息视野地图的构建研究[J]. 图书情报工作, 2026 , 70(1) : 69 -81 . DOI: 10.13266/j.issn.0252-3116.2026.01.006

Abstract

[Purpose/Significance] This study aims to construct a vivid and intuitive information horizon map by systematically analyzing user interactions with health misinformation within the social media. The objective is to gain a deeper understanding of the current landscape of health misinformation on major domestic social media platforms and to propose targeted strategies for health information governance. [Method/Process] This study employed the information horizon map, critical incident technique, and semi-structured interviews to collect and analyze user cognition and behavior data. This study examined various health misinformation types, roles, and interactions by representing the information map through a matrix. Finally, by conducting a textual analysis of the interview data, the study systematically constructed a map framework for health misinformation. [Result/Conclusion] Different social media platforms favor different health misinformation themes and types. Xiaohongshu and WeChat are platforms where health misinformation is more concentrated, with the top ten themes being health-related diets, health supplements, disease information, and more. Based on the flow characteristics of information, social media platforms can be divided into recommendation-type, balance-type, and output-type nodes, revealing the flow and radiative influence of health misinformation across different platforms. Future governance of health misinformation on social media platforms should fully consider the content and group preferences, as well as the dissemination and flow characteristics of each platform, to conduct targeted research and governance practices, thereby more effectively addressing the challenges posed by health misinformation.

Key words： social media; health misinformation; information horizon map; graphical representation; information governance

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