图书情报工作

图书情报工作 >

2026 , Vol. 70 >Issue 1: 104 - 115

DOI: https://doi.org/10.13266/j.issn.0252-3116.2026.01.009

研究论文

移动APP隐私授权框架效应对隐私披露的影响：基于调节性匹配视角

  • 孙倬 ,
  • 张孟伟 ,
  • 张丹丹 ,
  • 高晓宁
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  • 1 郑州大学信息管理学院 郑州 450001;
    2 河南省数据治理研究中心 郑州 450001;
    3 郑州市数据科学研究中心 郑州 450001;
    4 河南省“双一流”建设研究中心 郑州 450001
孙倬，副研究员，博士，博士生导师；张孟伟，硕士研究生；张丹丹，硕士研究生；高晓宁，副教授，博士，博士生导师，通信作者，E-mail：gaoxiaoning2011@126.com。

收稿日期: 2024-11-20

  修回日期: 2025-03-07

  网络出版日期: 2026-01-16

基金资助

本文系国家社会科学基金重大项目“政府数据的隐私风险计量与保护机制创新研究”(项目编号21&ZD338)研究成果之一。

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Impact of Mobile APP Privacy Authorization Framing Effects on Privacy Disclosure: from Regulatory Focus Theory Perspective

  • Sun Zhuo ,
  • Zhang Mengwei ,
  • Zhang Dandan ,
  • Gao Xiaoning
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  • 1 School of Information Management, Zhengzhou University, Zhengzhou 450001;
    2 Data Governance Research Center of Henan Province, Zhengzhou 450001;
    3 Zhengzhou Data Science Research Center, Zhengzhou 450001;
    4 Research Center for "double world-class project" of Henan Province, Zhengzhou 450001

Received date: 2024-11-20

  Revised date: 2025-03-07

  Online published: 2026-01-16

Supported by

This work is supported by the National Social Science Foundation of China of the titled “Measurement of Privacy Risks and Innovation of Protection Mechanisms for Government Data”(Grant No. 21&ZD338).

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摘要

[目的/意义] 随着隐私保护意识的不断增强，消费者的隐私披露意愿表现出明显的情境依赖性，其隐私决策也受到信息呈现方式的影响。然而，隐私授权情境下的消费者隐私披露成因及影响机制研究尚显不足。基于此，将框架效应引入隐私信息授权领域，探讨隐私授权信息在不同表达方式下对用户隐私披露决策的影响。[方法/过程] 引入框架效应理论与调节定向理论，对120名被试采用2（收益框架vs.损失框架）×2（促进定向vs.预防定向）的组间设计，考察隐私授权框架与调节定向的匹配效应对隐私披露意图的影响，并进一步探索感知价值与预期后悔在这一过程中的中介作用。[结果/结论] 隐私授权框架和调节定向的协同效应对消费者隐私披露行为具有显著的影响，当隐私授权框架与调节定向达成匹配时消费者具有更高的隐私披露意图；同时，感知价值与预期后悔在这一过程中起到中介作用。

关键词： 移动APP; 隐私授权; 隐私披露; 框架效应; 调节定向

本文引用格式

孙倬 , 张孟伟 , 张丹丹 , 高晓宁 . 移动APP隐私授权框架效应对隐私披露的影响：基于调节性匹配视角[J]. 图书情报工作, 2026 , 70(1) : 104 -115 . DOI: 10.13266/j.issn.0252-3116.2026.01.009

Abstract

[Purpose/Significance] With the increasing awareness of privacy protection, consumers’ willingness to disclose privacy shows obvious context-dependence, and their privacy decisions are influenced by the way information is presented. However, the research on the causes and influencing mechanisms of consumer privacy disclosure in privacy authorization contexts is still insufficient. Based on this, this study introduces the framing effects into the field of privacy information authorization, and explores its impact on users’ privacy disclosure decisions under different modes of expression. [Method/Process] This study introduced the framing effects theory and regulatory focus theory, and adopted a 2（gain framing vs. loss framing）×2（promotion focus vs. prevention focus） between-groups design with 120 participants. It examined the matching effect of privacy authorization framing and regulatory focus on privacy disclosure intentions, and further explored the mediating role of perceived value and expected regret in this process. [Result/Conclusion] The synergistic effect of privacy authorization framing and regulatory focus has a significant impact on consumers’ privacy disclosure behaviors, and consumers have higher privacy disclosure intentions when privacy authorization framing and regulatory focus reach a match. Meanwhile, perceived value and expected regret play a mediating role in the process.

Key words： mobile app; privacy authorization; privacy disclosure; framing effects; regulatory focus

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