图书情报工作

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2026 , Vol. 70 >Issue 13: 3 - 15

DOI: https://doi.org/10.13266/j.issn.0252-3116.2026.13.001

专稿

品牌驱动的智库影响力提升路径研究——基于60个案例的模糊集定性比较分析

  • 申静 ,
  • 王晨琳 ,
  • 陈晓龙
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  • 1 北京大学信息管理系 北京 100871;
    2 北京大学研究生院 北京 100871
申静,教授,博士,博士生导师;王晨琳,博士研究生,通信作者,E-mail:wangcl@stu.pku.edu.cn;陈晓龙,研究实习员,博士研究生。

收稿日期: 2025-04-08

  修回日期: 2025-06-09

  网络出版日期: 2026-06-23

基金资助

国家社会科学基金重点项目“创新驱动的中国特色新型智库知识服务发展机制研究”(项目编号:18ATQ004)研究成果之一。

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Research on the Enhancement Paths of Brand-Driven Think Tanks' Influence: Fuzzy-Set Qualitative Comparative Analysis Based on 60 Cases

  • Shen Jing ,
  • Wang Chenlin ,
  • Chen Xiaolong
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  • 1 Department of Information Management, Peking University, Beijing 100871;
    2 Graduate School of Peking University, Beijing 100871
Shen Jing, Professor, PhD, Doctoral Supervisor; Wang Chenlin, Doctoral Candidate, Corresponding Author, E-mail:wangcl@stu. pku.edu.cn; Chen Xiaolong, Research Assistant, Doctoral Candidate.

Received date: 2025-04-08

  Revised date: 2025-06-09

  Online published: 2026-06-23

Supported by

This work is supported by the key project of National Social Science Fund of China, titled “Research on the Development Mechanism of Knowledge Services of New-type Think Tanks with Chinese Characteristics Based on Innovation Drive” (Grant No. 18ATQ004).

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摘要

[目的/意义] 探讨智库的品牌和影响力之间的复杂因果关系，对于中国智库的品牌建设、国际话语权构建和全球影响力提升具有重要意义。[方法/过程] 基于品牌识别系统构建智库品牌要素，并采用层次分析法（AHP）和专家打分法确定其权重；从智库官网、专题数据库等多渠道获取智库品牌要素数据，并对其进行归一化处理，经加权聚合出品牌驱动智库影响力提升的条件变量；应用模糊集定性比较分析（fsQCA）方法探析条件变量与智库影响力提升之间的复杂因果关系。[结果/结论] 品牌驱动智库影响力提升的条件变量是智库符号、智库服务、智库组织和智库文化，品牌驱动的智库影响力提升路径呈多元化。国外知名智库主要有2条影响力提升路径：智库符号和智库文化联合驱动，智库服务和智库组织联合驱动；国内知名智库主要有3条路径：智库符号驱动，智库符号、智库组织和智库文化联合驱动，智库文化驱动。以上5条品牌驱动智库影响力提升路径，可以为中国智库塑造品牌、增强国际话语权和扩大全球影响力提供参考。

关键词： 品牌识别系统; 品牌要素; 智库影响力; 提升路径; fsQCA

本文引用格式

申静 , 王晨琳 , 陈晓龙 . 品牌驱动的智库影响力提升路径研究——基于60个案例的模糊集定性比较分析[J]. 图书情报工作, 2026 , 70(13) : 3 -15 . DOI: 10.13266/j.issn.0252-3116.2026.13.001

Abstract

[Purpose/Significance] To explore the complex causal relationship between think tank brands and their influence is of great significance for the brand construction, international discourse power establishment, and influence enhancement of Chinese think tanks. [Method/Process] Based on the brand identity system, this study built the brand elements of think tanks. Analytic hierarchy process(AHP) and the expert scoring method were used to determine the weights of think tank brand elements. The data obtained from the think tanks' official websites, thematic databases, and other channels were normalized, weighted, and aggregated into the conditional variables of brand-driven think tank influence enhancement. Fuzzy-set qualitative comparative analysis(fsQCA) was used to explore the complex causal relationships among these conditional variables and the influence enhancement of think tanks. [Result/Conclusion] It is found that the conditional variables of brand-driven think tank influence enhancement are think tank symbol, think tank service, think tank organization, and think tank culture. The enhancement paths of think tanks' influence are diversified. There are two paths of foreign well-known think tanks: one jointly driven by think tank symbol and think tank culture, and another jointly driven by think tank service and think tank organization. There are three paths in well-known domestic think tanks: one driven by think tank symbol, one jointly driven by think tank symbol, think tank organization and think tank culture, and one driven by think tank culture. These five paths provide a reference for Chinese think tanks to build brands, strengthen global discourse power, and expand international influence.

Key words： brand identity system; brand element; think tank influence; enhancement path; fsQCA

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