图书情报工作 ›› 2019, Vol. 63 ›› Issue (7): 127-134.DOI: 10.13266/j.issn.0252-3116.2019.07.015

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国内外图书情报领域用户画像研究现状及展望

张海涛1,2, 徐海玲1, 张枭慧1, 武慧娟3   

  1. 1. 吉林大学管理学院 长春 130022;
    2. 吉林大学信息资源研究中心 长春 130022;
    3. 东北电力大学经济管理学院 吉林 132012
  • 收稿日期:2018-05-29 修回日期:2018-09-05 出版日期:2019-04-05 发布日期:2019-04-05
  • 通讯作者: 徐海玲(ORCID:0000-0001-6887-778X),博士研究生,通讯作者,E-mail:269070496@qq.com
  • 作者简介:张海涛(ORCID:0000-0002-9421-8187),教授,博士生导师;张枭慧(ORCID:0000-0003-0020-3126),硕士研究生;武慧娟(ORCID:0000-0003-3844-3336),教授,硕士生导师。
  • 基金资助:
    本文系国家社会科学基金项目"认知视角下基于多源融合的个性化微阅读推荐模型研究"(项目编号:18BTQ088)研究成果之一。

Research Status and Prospects of User Portraits in Library and Information Field at Home and Abroad

Zhang Haitao1,2, Xu Hailing1, Zhang Xiaohui1, Wu Huijuan3   

  1. 1. School of Management, Jilin University, Changchun 130022;
    2. Information Resource Research Center, Jilin University, Changchun 130022;
    3. School of Economy Management, Northeast Dianli University, Jilin 132012
  • Received:2018-05-29 Revised:2018-09-05 Online:2019-04-05 Published:2019-04-05

摘要: [目的/意义]随着大数据、人工智能领域的快速发展,用户画像的研究悄然兴起,回顾和梳理其研究现状,对于促进用户画像的长远发展具有重要的理论和现实意义。[方法/过程]基于中国知网(CNKI)数据库和Web of Science数据库,运用Citespace、Vosviwer等可视化工具对目前图书情报领域用户画像研究的发文量、研究机构、被引期刊、研究热点和研究热点的密度等内容进行定量分析,运用思维导图对国内外图书情报领域用户画像的研究主题、研究算法和技术、模型构建和用户画像的实践与应用进行具体阐述。[结果/结论]作为新兴的研究工具,我国关于用户画像方面的研究还较为薄弱,具有较大的探索空间,用户画像未来的研究应注重:拓宽用户画像的研究主题,重视用户画像的行为分析,优化用户画像的研究模型。

关键词: 用户画像, 社会网络分析, 图书情报, 思维导图

Abstract: [Purpose/significance] With the rapid development of big data and artificial intelligence, the research of user portraits has quietly emerged. Reviewing and combing the research status has important theoretical and practical significance for promoting the long-term development of user portraits. [Method/process] Based on China Knowledge Network (CNKI) database, Emerald and Web of Science English database, the paper used Citespace, Vosviwer and other visualization tools to analyze quantitatively the current user image research in the library and information field, in terms of research institutions, cited journals, research hotspots and the density of hotspots, etc. The paper also used the mind map to elaborate on the research theme, research algorithms and techniques, model construction and the practice and application of user portraits of user portraits in the field of library and information at home and abroad. [Result/conclusion] As an emerging research tool, the research on user portraits in China is still weak, which has a large space for exploration. The future research of user portraits should focus on:broadening the research theme of user portraits, paying attention to the behavior analysis of user portraits and optimizing the research model of user portraits.

Key words: user portrait, social network analysis, library and information, mind mapping

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