[目的/意义] 梳理人文社科专著众筹OA出版的发展现状,分析具有公益性特点的OA出版物和具有商业性特点的众筹出版所引起的冲突,以期对学术专著众筹出版提出有价值的思考。[方法/过程] 从发起者、投资者和众筹平台3个基本要素梳理Open Book Publishers和Knowledge Unlatched的众筹模式,比较异同点,探讨两者在竞争中引起的问题。[结果/结论] 目前,欧美国家的学术专著众筹出版分为高校、众筹商和OA出版社3种模式。Knowledge Unlatched是期望通过对图书馆的优质服务获得收益的众筹商,Open Book Publishers是借助网络开展众筹出版的OA出版社,两者属于商业化大型公司和非营利性OA出版社的竞争关系,在OA出版物的商业化开发、财务公开透明、垄断性的销售模式和审核制度方面值得高度关注。
[Purpose/significance] Sort out the development status of the crowdfunding OA publications in the humanities and social sciences monographs, and discuss the problems caused by public welfare OA publications and crowdfunding business activities, in order to put forward valuable thoughts on the future academic monograph crowdfunding publications.[Method/process] From the three basic elements of initiators, investors and crowdfunding platforms, this paper sorted out the crowdfunding models of Open Book Publishers and Knowledge Unlatched, compared the similarities and differences, and discussed the problems caused by the competition between the two.[Result/conclusion] At present, the publication of academic monograph crowdfunding in European and American countries is roughly divided into three modes:colleges, crowdfunders, and OA publishing houses. Knowledge Unlatched is a crowdfunder who expects to obtain revenue through the high-quality service of the library. Open Book Publishers uses the Internet to conduct crowdfunding publishing OA Press. Both of them belong to the competitive relationship between large commercial companies and non-profit OA Press, and they are worthy of high attention in the commercial development of OA publications, financial transparency, monopoly sales model and audit system.
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