图书情报工作

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2025 , Vol. 69 >Issue 13: 56 - 70

DOI: https://doi.org/10.13266/j.issn.0252-3116.2025.13.005

研究论文

双重加工理论视角下社交媒体用户隐私边界的建立与协调

  • 耿瑞利 ,
  • 孙瑜 ,
  • 李森涛
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  • 1 郑州大学信息管理学院 郑州 450001;
    2 郑州市数据科学研究中心 郑州 450001;
    3 河南省数据治理研究中心 郑州 450001
耿瑞利，副教授，博士，博士生导师；孙瑜，硕士研究生，通信作者，E-mail:15922723125@163.com；李森涛，博士研究生。

收稿日期: 2024-08-05

  修回日期: 2024-11-24

  网络出版日期: 2025-06-21

基金资助

本文系国家社会科学基金一般项目“突发公共事件衍生数据隐私风险的识别与消减机制研究”（项目编号：22BTQ074）研究成果之一。

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Establishment and Coordination of Privacy Boundaries for Social Media Users: A Dual-Process Theory Perspective

  • Geng Ruili ,
  • Sun Yu ,
  • Li Sentao
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  • 1 School of Information Management, Zhengzhou University, Zhengzhou 450001;
    2 Zhengzhou Data Science Research Center, Zhengzhou 450001;
    3 Data Governance Research Center of Henan Province, Zhengzhou 450001
Geng Ruili, aassociate professor, PhD, doctoral supervisor; Sun Yu, master candidate, corresponding author, E-mail: 15922723125@163.com; Li Sentao, doctoral candidate.

Received date: 2024-08-05

  Revised date: 2024-11-24

  Online published: 2025-06-21

Supported by

This work is supported by the project of the National Social Science Fund of China, titled “Identification and Mitigation Mechanisms of Privacy Risks Derived from Sudden Public Events’” (Grant No. 22BTQ074).

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摘要

[目的/意义] 用户不断参与社交媒体数据化表达的过程中，由于过度分享的文化、复杂的隐私设置、算法推荐的影响等，逐渐失去对信息边界的掌控，个人信息边界管理应成为规避隐私风险的一道关键防线。[方法/过程] 构建用户隐私边界管理两阶段模型，在双重加工理论视角下探析社交媒体用户隐私边界管理行为的心理机制。通过调查实验研究方法收集数据，采用路径分析探究内部启发式因素信息交互、情感交互、感知隐私风险和系统式因素隐私素养对用户隐私边界建立的影响，采用两因素方差分析讨论外部启发式因素隐私不确定性与系统式隐私素养在用户隐私边界协调阶段的交互效应。[结果/结论] 社交媒体用户隐私边界管理呈现双重加工思维决策模式，隐私素养对隐私边界的建立具有驱动作用，高隐私不确定性下具有行为倾向，隐私素养的提升能够帮助用户避免启发式刺激因素引发的认知偏差，隐私素养与隐私不确定性之间的交互作用导致差异化的隐私边界管理行为。研究结论为理解用户在复杂多变信息环境中的决策行为提供新的思路，为相关政策制定、平台设计和用户教育提供科学依据和实践指导。

关键词： 隐私边界管理; 社交媒体; 双重加工理论; 对照实验

本文引用格式

耿瑞利 , 孙瑜 , 李森涛 . 双重加工理论视角下社交媒体用户隐私边界的建立与协调[J]. 图书情报工作, 2025 , 69(13) : 56 -70 . DOI: 10.13266/j.issn.0252-3116.2025.13.005

Abstract

[Purpose/Significance] As users continuously engage with social media, factors such as the culture of oversharing, complex privacy settings, and algorithmic recommendations have led to a gradual loss of control over information boundaries. Managing personal information boundaries is a critical defense against privacy risks. [Method/Process] Constructing a two-stage model of user privacy boundary management. Exploring the psychological mechanism of social media users’ privacy boundary management behavior under the perspective of dual-process theory. Data were collected through survey and experimental research methods. Path analysis was used to investigate the effects of internal heuristics information interaction, emotional interaction, privacy risk perception, and systematic privacy literacy on the users’ privacy boundary establishment. Two-factor ANOVA was used to discuss the interaction effects of external heuristic privacy uncertainty and systematic privacy literacy in the coordination stage of users’ privacy boundaries. [Result/Conclusion] The findings suggest that social media users’ privacy boundary management follows a dual-process decision-making model, with privacy literacy playing a driving role in the establishment of privacy boundaries. Users demonstrate specific behavioral tendencies under high privacy uncertainty. Increased privacy literacy can help users avoid cognitive biases triggered by heuristic stimuli. The interaction between privacy literacy and privacy uncertainty results in differentiated privacy boundary management behaviors. The findings not only provide new insights into users’ decision-making behaviors in complex and dynamic information environments, but also offer scientific and practical guidance for policy-making, platform design, and user education.

Key words： privacy boundary management; social media; dual-process theory; controlled experiment

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