图书情报工作

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2025 , Vol. 69 >Issue 23: 58 - 68

DOI: https://doi.org/10.13266/j.issn.0252-3116.2025.23.005

研究论文

公共数字文化服务用户契合：概念内涵与结构维度

  • 刘佳静 ,
  • 姚山季 ,
  • 郑建明 ,
  • 孙红蕾
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  • 1 南京工业大学经济与管理学院 南京 211816;
    2南京大学信息管理学院 南京 210023
刘佳静，讲师，博士，E-mail:liujiajing@njtech.edu.cn；姚山季，院长，教授，博士；郑建明，教授，博士，博士生导师；孙红蕾，副教授，博士，博士生导师。

收稿日期: 2025-01-13

  修回日期: 2025-02-26

  网络出版日期: 2025-11-20

基金资助

本文系国家社会科学基金重大项目“面向数智化场景的公共数字文化治理体系建设研究”（项目编号：24&ZD182）和国家社会科学基金重点项目“数字营销背景下消费者福祉困境及其治理研究”（项目编号：22AGL022）研究成果之一。

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Conceptual Connotation and Structural Dimensions of User Engagement in Public Digital Cultural Services

  • Liu Jiajing ,
  • Yao Shanji ,
  • Zheng Jianming ,
  • Sun Honglei
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  • 1 School of Economics and Management, Nanjing Tech University, Nanjing 211816;
    2 School of Information Management, Nanjing University, Nanjing 210023
Liu Jiajing, Lecturer, PhD, E-mail: liujiajing@njtech.edu.cn; Yao Shanji, Dean, Professor, PhD; Zheng Jianming, Professor, PhD, Doctoral Supervisor; Sun Honglei, Associate Professor, PhD, Doctoral Supervisor.

Received date: 2025-01-13

  Revised date: 2025-02-26

  Online published: 2025-11-20

Supported by

This work is supported by the major project of National Social Science Fund of China, titled “Research on the Construction of Public Digital Culture Governance System in Digital and Intelligent Scenarios” (Grant No. 24&ZD182); and the key project of National Social Science Fund of China, titled “Research on Consumer Welfare Dilemma and Its Governance in the Context of Digital Marketing” (Grant No. 22AGL022).

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摘要

[目的/意义] 以重视长期关系、关注情感投入与互动体验的用户契合为切入点，探索公共数字文化服务用户契合的概念内涵与结构维度，以期为公共数字文化服务的高质量发展注入新的活力。[方法/过程] 采用文献调研和演绎法对公共数字文化服务用户契合的抽象化概念进行界定；采用访谈法和程序化扎根理论对其结构维度进行层层凝练，并结合访谈数据对其概念内涵进行充分阐释。[结果/结论] 公共数字文化服务用户契合是一个内涵丰富的高阶概念，其结构维度模型由3个维度（即认知契合、情感契合、行为契合）、9个属性（如价值感、热情、持续使用等）、18个特征（如共鸣、专注、满意等）共同构成。该模型可以为公共数字文化服务用户契合的测量提供指标参考。

关键词： 公共数字文化服务; 用户契合; 扎根理论; 持续使用; 用户信息行为

本文引用格式

刘佳静 , 姚山季 , 郑建明 , 孙红蕾 . 公共数字文化服务用户契合：概念内涵与结构维度[J]. 图书情报工作, 2025 , 69(23) : 58 -68 . DOI: 10.13266/j.issn.0252-3116.2025.23.005

Abstract

[Purpose/Significance] User engagement values long-term relationships, and focuses on emotional investment and interactive experience. This study explores the conceptual connotation and structural dimensions of user engagement in public digital cultural services (PDCS), in order to inject new vitality into the high-quality development of PDCS. [Method/Process] This study used literature research and deductive method to define the abstract concept of PDCS user engagement. It adopted interview method and procedural grounded theory to refine the structural dimensions of PDCS user engagement layer by layer, and fully explained its conceptual connotation based on interview data. [Result/Conclusion] PDCS user engagement is a high-level concept with rich connotations, and its structural dimension model consists of three dimensions (i.e. cognitive engagement, affective engagement, and behavioral engagement), nine attributes (e.g. perceived value, enthusiasm, and continuance usage), and 18 features (e.g. resonance, focus, and satisfaction). This model can provide indicator reference for measuring PDCS user engagement.

Key words： public digital cultural services; user engagement; grounded theory; continued use; user information behavior

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