图书情报工作

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2026 , Vol. 70 >Issue 7: 36 - 47

DOI: https://doi.org/10.13266/j.issn.0252-3116.2026.07.003

研究论文

叙事即旅行：基于世界3理论的文化遗产数字叙事框架与实现路径

  • 黎安润泽 ,
  • 牛力
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  • 中国人民大学信息资源管理学院 北京 100872
黎安润泽,博士研究生;牛力,教授,博士,通信作者,E-mail:rucniuli@ruc.edu.cn。

收稿日期: 2025-02-08

  修回日期: 2025-05-29

  网络出版日期: 2026-03-31

基金资助

本文系国家社会科学基金文化遗产保护传承研究专项“博物馆藏品管理与研究数字化趋势及应用”（项目编号：24VWB029）研究成果之一。

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Narrative as Travelling: Digital Narrative Framework and Implementation Pathway for Cultural Heritage Based on Three Worlds Theory

  • Li Anrunze ,
  • Niu Li
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  • School of Information Resource Management, Renmin University of China Beijing 100872
Li He, Professor, PhD, Doctoral Supervisor, E-mail: lihe200303@163.com; Yang Xinmiao, Doctoral Candidate; Shen Wang, Professor, PhD, Doctoral Supervisor; Liu Jiayu, Assistant Research Fellow, Dingxin Postdoctoral Fellow, PhD; Hou Litie, Research Librarian, PhD.

Received date: 2025-02-08

  Revised date: 2025-05-29

  Online published: 2026-03-31

Supported by

This work is supported by the Special Project on Cultural Heritage Protection and Inheritance of National Social Science Fund of China, titled “Digital Trends and Applications in Museum Collection Management and Research” (Grant No. 24VWB029).

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摘要

[目的/意义] 国家文化数字化战略实施背景下，GLAM为主导的文化遗产开发利用亟需建构新模式，以应对叙事模式转向的新机遇。[方法/过程] 围绕文化遗产数字叙事“是什么”“如何做”“效果如何”开展研究。首先，基于波普尔世界3理论与数字叙事研究，将文化遗产数字叙事进程比作“世界1-世界2-世界3-世界2-世界1”的旅行闭环，是叙事数据、叙事结构、叙事意图、叙事技巧、叙事工具、参与主体、叙事体验等7个要素协同作用的结果。其次，基于作者“讲故事”和受众“听故事”的视角，分别阐述了叙事要素作用下叙事内容编排路径和叙事话语感知路径的关键环节。最后，在生成式AI辅助下创作杭州西湖文化景观的“岁时节日”故事。[结果/结论] 基于世界3理论的文化遗产数字叙事研究构建了一套系统性的方法论，并论证了数智时代下该路径对文化遗产开发利用及公众文化记忆建构的有效性。

关键词： 文化遗产; 数字叙事; 世界3理论; 叙事即旅行

本文引用格式

黎安润泽 , 牛力 . 叙事即旅行：基于世界3理论的文化遗产数字叙事框架与实现路径[J]. 图书情报工作, 2026 , 70(7) : 36 -47 . DOI: 10.13266/j.issn.0252-3116.2026.07.003

Abstract

[Purpose/Significance] Under the implementation of the national cultural digitization strategy, GLAM institutions require new models for heritage development to adapt to evolving narrative paradigms. [Result/Conclusion] This study explores “what” digital heritage storytelling is, “how” to implement it, and “what” its effects are. Firstly, grounded in Popper’s Three Worlds Theory and digital narrative studies, the research conceptualizes cultural heritage digital narrative as a “World 1-2-3-2-1” cycle, driven by the synergy of seven core elements: narrative data, narrative structure, narrative intent, narrative techniques, narrative tools, narrative participants, and narrative experiences. Secondly, this study, from the perspectives of the author as storyteller and the audience as story listener, delineates the key processes of the narrative content arrangement pathway and the narrative discourse perception pathway under the influence of narrative elements. And finally, the research employs generative AI to produce the story of Seasonal Festivals surrounding the Cultural Landscape of West Lake in Hangzhou. [Result/Conclusion] Based on the three worlds theory, this research formulated a systematic methodological framework for digital storytelling. It further validated the efficacy of this path in facilitating the creative utilization of cultural heritage and the anchoring of public cultural memory within the digital intelligence era.

Key words： cultural heritage; digital narrative; three worlds theory; narrative as travelling

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