图书馆吉祥物体验式营销的实践与探索——以金陵图书馆为例
周樱格, 王蓓, 杨峥
Practice and Exploration of Experiential Marketing on Library Mascot: Taking Jinling Library as Example
Zhou Yingge, Wang Bei, Yang Zheng
图书情报工作
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2021, (14): 74
-81
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DOI: 10.13266/j.issn.0252-3116.2021.14.009
