The Enlightenment of the 4I Marketing Mode in the University Library Reading Promotion: Taking a Series of Sichuan University Library Reading Promotion Activities as an Example

Wu Nuoman

Library and Information Service ›› 2016, Vol. 60 ›› Issue (14) : 115-120.

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Library and Information Service
PDF(925 KB)
Library and Information Service ›› 2016, Vol. 60 ›› Issue (14) : 115-120. DOI: 10.13266/j.issn.0252-3116.2016.14.014

The Enlightenment of the 4I Marketing Mode in the University Library Reading Promotion: Taking a Series of Sichuan University Library Reading Promotion Activities as an Example

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2016, 60(14): 115-120 https://doi.org/10.13266/j.issn.0252-3116.2016.14.014

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